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Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Marketing in Web 3 is not an easy feat. It requires a thorough understanding of the technology’s technical and cultural aspects. The challenge is to market the product in a way that speaks to the people’s cultural orientation while staying true to its technicalities. This is what a panel of experts discussed at the World Blockchain Summit held in Dubai.

The panel consisted of three experts from different industries. Anndy, a Singapore-based venture investor and government advisor; Mirko Maccarrone, the director of Web3 Lightblue; and Shashwat, CMO of NFT3.

Anndy, the moderator of the panel, began the conversation by pointing out the good and bad marketing campaigns in both web2 and web3 spaces. He said that web3 is fast and nimble, but bad habits from web2 often flow into web3 marketing. It is vital to have marketing strategies that work for web3 and cater to the audience’s cultural orientation.

Mirko, who has launched a web-free department and worked with global and regional-level marketing for various brands, highlighted the importance of culturally-oriented marketing. He stated that a marketer who has experience working with fashion brands and writing novels can speak in a language that people understand without being too technical or speculative.

Shashwat, a marketeer in web3 for the past three years, agreed with Miracle and added that marketers need to understand the technology’s technicalities while catering to the audience’s cultural orientation. Shashwat’s company, NFT3, is developing a face ID system for web3 to make signing in to every web3 platform easy and seamless.

The panelists also discussed mass adoption, which is crucial for web3’s success. They agreed that mass adoption can only happen when there is a cultural connection between the product and the audience. This connection is possible when marketers understand the audience’s cultural background and can communicate the product’s technicalities in a way that they understand.

One of the major challenges confronting marketers in the era of Web 3.0 is the need to strike a balance between innovation and cultural relevance. Unlike traditional marketing approaches, which rely on generic messaging and branding, Web 3.0 marketing necessitates a more intricate approach that considers the audience’s unique cultural contexts and sensibilities.

To excel in Web 3.0 marketing, it is imperative to be culturally oriented and possess a varied range of experiences and perspectives. This implies collaborating with individuals who have backgrounds in areas such as fashion, literature, and the arts, as well as those who possess technical expertise in blockchain and decentralized technologies.

Another crucial factor for successful Web 3.0 marketing is the ability to adapt promptly to changing market conditions. The swift and ever-evolving nature of the Web 3.0 landscape necessitates marketers to be nimble and agile, capable of rapidly pivoting in response to new trends and emerging technologies.

Furthermore, Web 3.0 marketing necessitates a profound understanding of the underlying technologies and concepts that drive this new era of innovation. This requires staying current with the latest developments in fields like decentralized finance, non-fungible tokens (NFTs), and smart contracts, and being able to explicate these complex concepts in straightforward language to non-technical audiences.

Web 3.0 marketing presents a thrilling opportunity to create more engaging and interactive experiences for customers. Decentralized applications (dApps) and NFTs provide new prospects for gamification and social interaction, enabling marketers to create immersive, personalized experiences that drive engagement and loyalty.

In conclusion, marketing in web3 is a delicate balance between the technicalities of the technology and the audience’s cultural orientation. Marketers need to be culturally oriented, speak in a language that people understand, and understand the technicalities of the technology they are marketing. Mass adoption will only happen when there is a cultural connection between the product and the audience.

Panelists:

SHASHWAT ETERNAL
CMO
NFT3

MIRKO MACCARRONE
Director
Web3 Lightblue

Moderator:
ANNDY LIAN
Intergovernmental Blockchain Advisor

About World Blockchain Summit (WBS):

World Blockchain Summit (WBS) is a part of Trescon, a rapidly growing company that organizes emerging tech events. It aims to support the growth of Web 3.0 globally. The management team has over 20 years of experience managing successful conferences, expos, and summits. Additionally, WBS works with web 3.0 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

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Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
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FIL-Singapore Summit 2022: NFTs, The Bridge between Web 2.0 and Web 3.0

FIL-Singapore Summit 2022: NFTs, The Bridge between Web 2.0 and Web 3.0

Filecoin is making the web more secure and efficient with a decentralized data storage marketplace, protocol, and cryptocurrency. They are here in Singapore during the Token 2049 week to bring more Web 3.0 people together at their flagship event FIL-Singapore Summit.

It’s the perfect opportunity to connect with developers, storage providers, ecosystem partners, investors, and clients across the entire Filecoin ecosystem.

At one of the panel discussions, experts discussed the topic- NFTs, The Bridge between Web 2.0 and Web 3.0. The panellists lineup includes YC (Business Development Manager, Moledao), Anndy Lian (Author, NFT: from Zero to Hero), Jenny Zheng (BD Lead, BYBIT NFT), Guangmian (Integrations and Partnerships Lead, Kleros and Faye (Founder, Unschul).

They looked into topics such:

The fundamentals of NFTs
– As the interest in NFTs drops significantly with the bear market, how do you think we move forward from here?
– What are the existing utility of NFTs and how are they valuable?

“For corporations who are entering into the NFT space. They do not have the right tools and people. There are a lot of things that need to be done. If you are going to a decentralised marketplace, no one can also help you. If you come to a centralized marketplace like Bybit, we have tools that can help you make your NFTs happen.” Jenny Zheng commented.

Brands and Corporations Entering the NFT space
– Why do you think large brands such as Marvel, Disney, Adidas, Pepsi, LV and celebrities such as Snoop Dogg, Eminem and Jimmy Fallon are getting involved with NFTs?
– How does the use of NFTs as a technology disrupt existing institutional systems and applications?

“Brands can use NFT to build their relationship with their users.” YC mentioned.

Future outlook of NFTs as we move from Web 2.0 to Web 3.0
– NFTs have received a lot of resistance in terms of acceptance. Why do you think that is happening, and what will it take for mass adoption of NFTs?
– What do you think about some of the ways that liquidity can be added to NFTs, whether in terms of NFT collateralised loans, AMMs, or derivatives like futures on NFTs?
– What do you think will be the next big trend in NFTs?

“I really hope to see more AAA games entering the NFT market. I think the driving force for the next wave will be led by NFT.” Anndy Lian added too.

FIL-Singapore is a collaborative four-day event hosted by the Filecoin community in Asia. There will be a Filecoin Summit and many independently hosted events including meetups, workshops, a hackathon and happy hours throughout the week.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
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Anndy Lian’s Speech at Asia Crypto Summit, 18 July 2022- Navigating NFT: Who, What & How

Anndy Lian’s Speech at Asia Crypto Summit, 18 July 2022- Navigating NFT: Who, What & How

Anndy Lian, an all-rounded business strategist in Asia. He has provided advisory across a variety of industries for local, international, public listed companies and governments. He is an early blockchain adopter and experienced serial entrepreneur, book author, investor, board member, and keynote speaker.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization.

Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange, and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group where he looks after the governance and compliance aspects of the business.

He also played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

His second book, titled NFT: From Zero to Hero, tells you all that you need to know about NFT. His book will available very soon.

NFT stands for “non-fungible token.” NFTs can really be anything digital。 In simple words, these cryptographic assets are based on blockchain technology. They cannot be exchanged or traded equivalently like other cryptographic assets. Like Bitcoin or Ethereum.

NFT allows the buyer to own the original item. Not only that, it contains built-in authentication, which serves as proof of ownership. Collectors value those “digital bragging rights” almost more than the item itself.

The following topics were addressed:

– Why NFT is important
– Overview of the current NFT industry
– Who are the current participants in the NFT market?
– Introduction of CEX and DEX NFT marketplace
– What are the different types of NFTs?
– What are the necessary tools if I want to gain an in-depth understanding of the NFT market?
– What is a successful NFT project?
– Quick Overview on NFT Regulations
– Quick Overview of NFT and Traditional Business
– What to look out for during the bearish times?
– What’s next for the future?

NFTs have the potential to be infinitely useful in many industries by increasing security and processing costs for transactions and providing a new platform for the gig economy to work through.

NFTs are revolutionizing digital asset ownership and laying the foundations for crypto, play-to-earn games, metaverses, and more.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
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