How Significant Is Instagram’s NFT Launch? What are the things you should look out for?

How Significant Is Instagram’s NFT Launch? What are the things you should look out for?

Earlier this month the head of Instagram, Adam Mosseri, announced that he will start beta testing NFT functions with a small group of users in the US.  Mosseri also confirmed there will be no fees for posting or sharing NFTs on Instagram.  Any NFT digital collectibles shared in Instagram will appear as tagged photos or profiles, and when clicked, you will be able to view creator and artwork details.  Instagram supports the display of NFTs created on the Ethereum and Polygon as well as on Flow and Solana in the future.  It will also support the use of third-party encrypted wallets such as Rainbow, MetaMask and Trust Wallet, with support for more crypto wallets planned in the future.

 

Source: see Tweet from May 9, 2002

Creators and developers participating in the beta can now share the NFTs they make or buy.  Users can share these NFTs in their feeds, stories, or messages.  According to Mosseri, only a few people currently have access to Instagram’s NFT beta test, which is designed to be able to gain important data feedback from the initial test and learn how to best integrate the buying and selling of these digital collectibles. While more NFT-related features will be rolled out in the future I believe that Instagram’s NFT rollout may be part of Instagram’s parent company Meta’s metaverse project, involving a deeper interaction in the future. As Mosseri tweeted a few days after the NFT announcement: “Power is shifting. Over the next 10 years, we are going to see a shift in power away from platforms and towards creators. There’s a lot we all can and should do to lean into that shift.”

 

What is the purpose of Instagram’s move?

I believe that the creator economy is very important for Instagram in the current market. While many creators in social media already have a variety of different ways to make money, many of them are unpredictable and dependent on the platform they use.  Therefore, there is a strong case to believe that Instagram will be able to attract creators to form a community. “I want to acknowledge upfront that NFTs and blockchain technologies are all about distributing trust and distributing power,” Mosseri admitted. “But Instagram is fundamentally a centralized platform, so there’s a tension there. One of the reasons why we’re starting small is we want to make sure that we can learn from the community. We want to make sure that we work out how to embrace those tenets of distributed trust and distributed power, despite the fact that we are, yes, a centralized platform.”

In the metaverse, people will buy, use NFTs for a variety of purposes, and share their experiences. Meta decided to start with NFTs because NFTs are an important link in the metaverse economy. I believe that since Facebook changed its name to Meta, they have been exploring a wider range of web3 technologies, and aim that through using these technologies, creation costs will be reduced, and the experience would be better. Meta CEO Mark Zuckerberg confirmed that similar functionality will soon be available on Facebook and possibly other Meta apps in the future.  Zuckerberg added that Meta will work on augmented reality NFTs, or 3D NFTs.

In my view, Instagram’s foray into NFTs has been planned for quite a while. In 2021, Instagram hosted Creators Week, an invite-only virtual summit that Instagram describes in its invitations as a “private event for NFT creators.”  It’s also worth noting that Instagram’s NFT beta program launched not long after Twitter enabled NFT profile pictures for its premium users.  That said, Instagram and Twitter are not the only big tech companies entering the NFT space. Susan Wojcicki, CEO of YouTube, said it may start using web3 technologies including NFTs in the near future to help YouTube creators monetize their work: “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,” she confirmed in a letter published in January.

In the light of the developments, industry experts are all optimistic of Instagram’s moves on NFT. “I think Instagram can help users to understand NFT better. They are also indirectly introducing new users to the cryptocurrency space. Overall, this is a positive move and I hope more companies can do the same.” Jenny Zheng, Business Development lead at Bybit NFT Marketplace commented.

Anndy Lian, thought leader and Chairman at BigONE exchange said: “While Instagram isn’t the first social app to experiment with NFTs, the sheer size of its one billion (monthly active) user base gives it its biggest reach versus its competitors, which means that the addition of web3 technology it could potentially engage a whole new group of users.  And with Meta’s Facebook expected to add similar features in the near future, Meta will have a huge NFT presence in the social media space. I know Instagram can create more sparks in the NFT space. I am so looking forward.”

It is also worth noting that as the value of NFTs has fallen significantly since last year, so the number of users interested in the feature may be lower than expected.  As a striking example of this slowdown, on May 4, the Coinbase NFT marketplace opened, but since then only just over four thousand people have bought an NFT. So it remains to be seen whether Instagram and Facebook can turn things around and rekindle significant user enthusiasm for NFTs.

 

Original Source: https://www.benzinga.com/22/06/27870761/how-significant-is-instagrams-nft-launch-what-are-the-things-you-should-look-out-for

j j j

Cristiano Ronaldo to release NFTs, experts say this is just the beginning

Cristiano Ronaldo to release NFTs, experts say this is just the beginning

Even as Manchester United star Christiano Ronaldo inked a multi-year partnership with cryptocurrency exchange Binance to release his NFTs, experts are of the opinion that the deal will set a precedent for other sports icons to join the bandwagon.

NFTs are rapidly gaining traction across the world as scores of celebrities are endorsing the digital tokens, either by minting their own collections or purchasing them at high prices.
Celebrities such as Paris Hilton, Snoop Dogg, and Tony Hawk have already endorsed NFTs, with the Portuguese football star becoming the latest member of the club.

“Ronaldo is a top-class current football legend with hundreds of million followers across all social media. His NFT would surely be sold-out in seconds when launched and the over subscription will flow to the secondary market creating another round of hype,” Anndy Lian, Chief Digital Advisor, Mongolian Productivity Organization, said.

When asked to predict an estimation of Ronaldo’s NFTs value, Lian said if there are unique pieces with special rights, a few hundred thousand will not problem. “This price range is taken with the current market reference for NFT and prices of Ronald’s collectibles,” he says.

Lian said signing big Intellectual Properties like this is also part of a bear market strategy and that there is a need to bring in non-crypto new blood to support the market now.

“I am also curious what the other centralized marketplaces such as Bybit for instance would do next to grab their share of the pie,” he said.

Responding to another query, Lian predicted that either South Korea-based K-Pop supergroup BTS or basketball player LeBron James could be the next in line to launch NFTs.

Raj Kapoor, the chief advisor of crypto advisory firm Acryptoverse, suspects Binance needed this partnership with Ronaldo to possibly bring value to BSC and begin increasing its (https://www.livemint.com/news/world/bill-gates-says-cryptocurrencies-nfts-are-greater-fool-theory-type-of-investments-11655262148828.html market share.
Asked to estimate the value of Ronaldo’s NFTs collection, Kapoor says guesstimating is dangerous but if one goes by the thumb rule, a few more zeroes are going to be added soon to his net worth.

“Ronaldo would be raking in upwards of $5 million with this new partnership and I am being conservative,” Kapoor says and predicts that “media favorite Lionel Messi, would soon be the next NFT darling.”

Kapoor says worth over $420m, Messi remains a popular figure with an unparalleled fan following and that he would not be surprised if his next big goal would be in the NFT space.
Germany-based Aliasgar Merchant, founder of ‘Learn Web3 With Us’ says launching and promotion of NFTs is an indication of the overall adoption of the web3 space, however, it might also be an underrepresentation of what NFTs are capable of doing.

“Predicting the kind of sales Ronaldo’s NFTs will make is a long shot, given the bearish crypto market sentiments prevalent. Previously, Snoop dog made around $100,000 from his NFT sale. I would predict something around that range for Ronaldo too, given the conditions of the market don’t deteriorate,” he says.

Merchant further said the trend of launching NFTs by celebrities is skyrocketing and that this is just the beginning for sports icons to join the trend.

“If I had to make a guess, I would predict Neymar and Novak Djokovic would be next in line,” Merchant says.
Tapan Sangal, founder and Chief Evangelist of P2E Pro, a technology company, said while the initial offer price for his collection would be driven by his fan fervor, once the pixie dust settles, sustaining the same would be subject to demand and supply influences in the NFT marketplace.

“The important question that needs to be answered is as to how will his loyal fans turned investors be safeguarded when brutal market forces, agnostic to Ronaldo’s fandom, come into play, in the seemingly unsecure NFT zone, which promises ownership of an authentic Ronaldo moment,” he says.

Sangal predicted Lionel Messi, Neymar, Mohamed Salah or even Pele could be the next in line to come up with their own NFT collections.

 

Original Source: https://www.livemint.com/news/world/football-legend-cristiano-ronaldo-to-release-nfts-experts-say-this-is-just-the-beginning-11656309600307.html

j j j

Binance ficha a Cristiano Ronaldo para promocionar los NFTs

Binance ficha a Cristiano Ronaldo para promocionar los NFTs

inance y la estrella del fútbol Cristiano Ronaldo se han asociado para la promoción de tokens no fungibles (NFT). Binance, la mayor bolsa de criptomonedas, anunció el jueves la colaboración con el jugador del Manchester United.

Un NFT es un activo digital que se sitúa en una cadena de bloques. El registro de las transacciones se mantiene en ordenadores conectados en red y la cadena de bloques sirve de libro de contabilidad público, lo que permite a cualquiera verificar la autenticidad del NFT y su propiedad.

Las empresas de criptomonedas han recurrido recientemente a las asociaciones deportivas en un intento por hacerse más populares.

El año pasado, Crypto.com firmó un acuerdo de 700 millones de dólares para cambiar el nombre del Staples Center de Los Ángeles por el de Crypto.com Arena, mientras que la bolsa de criptomonedas FTX Trading Ltd vendió una participación al quarterback de la Liga Nacional de Fútbol Americano Tom Brady.

Lionel Messi ya tiene un acuerdo de promoción de criptodivisas, y clubes como el Benfica también están probando el mundo de las criptomonedas recientemente.

Las criptodivisas se han visto afectadas recientemente por la aversión de los inversores a los activos de riesgo, lo que ha repercutido en los NFT, cuya popularidad se disparó el año pasado.

VALORACIONES DE LOS EXPERTOS

“Ronaldo estaría ganando más de 5 millones de dólares con esta nueva asociación y estoy siendo conservador”, asegura Raj Kapoor, asesor jefe de la firma de asesoría de criptografía Acryptovers, quien también predice que Messi será “el próximo favorito” de los NFT.

Por otra parte, Anndy Lian, asesor de la Organización de Productividad de Mongolia, subraya que la condición de leyenda del fútbol de Ronaldo, así como sus cientos de millones de seguidores en redes sociales, pueden provocar que “su NFT se agote en segundos cuando se lance”. “El exceso de suscripciones fluirá hacia el mercado secundario creando otra ronda de bombo y platillo”, valora.

 

Original Source: https://www.bolsamania.com/noticias/criptodivisas/binance-ficha-cristiano-ronaldo-para-promocionar-los-nfts–10065040.html

j j j