Anndy Lian:在喧嚣的Web3世界,坚持做那个最不讨好的清醒者

Anndy Lian:在喧嚣的Web3世界,坚持做那个最不讨好的清醒者

在喧嚣的 Web3 世界里,叙事往往比事实响亮,而新名词的出现速度常常总是领先于技术的迭代节奏。

 

从 ICO 到 DeFi,从 NFT 到 RWA,再到最新一轮的 AI+Crypto……行业的概念不断翻新,节奏快得几乎超过人们对其本质的理解。

Web3 的核心,本应建立在共识之上——去中心化、开放性、社区驱动。

然而在高速膨胀与资本介入的多年之后,这些原本稳固的价值正被稀释:越来越多的项目依赖叙事构建价值,越来越多的人把 Web3 当成风口而非信仰,而真正能够长期维持社区共识意识的人,反而变得愈来愈少。

正因如此,Anndy Lian (推特账号:@anndylian)的存在显得格外珍贵。

他拥有体制化的履历:蒙古国政府顾问、韩国现代集团董事会成员、跨国数字化战略制定者、多本畅销书作者……按理,他本该成为行业中最“体面”、最“安全”的那类声音。

但他选择了另一条路——更孤独,也更锋利;更不讨好,却更真实。

他不迷信监管,不追逐热点,不迎合权力。在诸多身份之上,他始终保留着一个更本质的自我定位:一个仍然认真对待 Web3 初衷的人。

而这样的坚持,在今天的行业里已属罕见。

本期嘉宾介绍

  • Anndy Lian,国际政府合作领域的区块链专家,曾在韩国、新加坡、蒙古等多国承担Web3 政策与数字化顾问角色;

  • 畅销书作者,著有《Blockchain Revolution 2030》《NFT: From Zero to Hero》等作品,覆盖政策、产业与大众教育;

  • 活跃投资人及多家企业顾问/董事成员,长期关注早期项目、技术基础设施与全球数字经济发展;

  • 在 X(推特)拥有近 20 万粉丝,是新加坡最具影响力的 Web3 观点内容创作者之一。

———-我是一条分割线———-

 

█   “Web3 的去中心化早就死了“

 

很长一段时间里,Anndy 的工作都在政府机构的会议室里展开。

 

2017年,多个国家开始探索数字化治理,他因此参与了新加坡、韩国、蒙古等地的数字资产监管框架制定,与监管者在同一个桌前讨论“如何认识 Web3”。

 

这种与体制“贴身接触”的经历,让他得以看到监管站在国家视角时的真实逻辑:

  • 金融强国关心,如何让 Web3 融入现有金融体系。
  • 新兴国家在意,区块链是否能为基础设施赋能。
  • 而绝大多数监管标准,本质上都是在保护既有资本!

“监管一定会来!但国家制定的条条框框,多数是在保护有钱的人。”

这是他最直接、也是最坦白的判断。

长期在体制内的经历,并没有让他更信任权力,反而让他更清楚权力如何运作、如何影响市场、如何塑造行业。因此他得出一个清晰的判断——

“Crypto 需要监管,但监管它的绝不是政府或某个权力机构,而是一套值得信任的规则。”

这句话的背后是他对权力边界的警觉,也是他对行业初衷的守护。也正是这种洞察,让他最终说出:

“Web3 的去中心化早就死了。”

这不是悲观,也不是反叛,而是他对现实秩序的冷静剖析。

在他看来,正因为去中心化在现实中无比艰难,才更需要有人坚持与权力保持距离,把时间留给社区与用户——那些真正让 Web3 得以存在的人。

█   在叙事的废墟中寻找真实的价值

如果把 Web3 的历史放在时间轴上,会看到一个熟悉的模式:叙事诞生 → 迅速膨胀 → 资本涌入 → 群体狂热 → 逻辑破碎 → 故事沉没。

ICO、DeFi、NFT、GameFi、RWA……无一例外。Anndy 并不反对新叙事,但他反对“用叙事替代事实”。

谈到目前市场最火热的 RWA,他给出了几乎让整个行业不舒服的观点:

“一个地产商做得好,没必要上链;做不好,上链也没人买。很多 RWA 是形而上的故事。”

NFT 在他眼中同样如此:

“除了艺术,大多数 NFT 的底层逻辑就是圈钱。

但他并不是一个以反叙事为姿态的人。他只是比大多数人更清楚:真正能形成长期价值的东西,从来不会依靠情绪堆积,而是依靠能力沉淀。

如果要他给出答案,这些能力才是未来十年 Web3 的真正底座:

1. AI + Blockchain:下一代的共识引擎

在他看来,Web4 的底层结构已经隐约出现:

  • AI 决定共识

  • 区块链承载底层架构

  • 人类减少对制度的主观操控

  • 治理权从组织迁移至模型

“我比任何时候都更相信代码,相信 AI,也因此更谨慎地相信人类。”

这是技术判断,也是治理哲学。

2. Prediction Market + Oracle:被低估的“基础设施能力”

预测市场不仅是“赌未来”,它可以服务风险管理、资产定价、社会共识、金融产品……而 Oracle 则是所有链外信息进入链内的入口。他认为:

“它们不是赛道,而是可以存在多年的能力级底座。”

换句话说,是真正跨周期的东西。

3. 隐私:未来所有链的“标配能力”

他认为隐私赛道会短,但隐私能力会长。

“隐私不会成为某一条大赛道,但会成为所有链的标配。”

就像操作系统的安全模块一样,不性感,却不可或缺。

因此,他的投资判断只有一条非常朴素的逻辑:“这个方向是否能长久?”

这是他的投资哲学,也是他过滤幻觉的方法。

█   行业大佬讲未来,他讲现在

会议舞台上,行业向来喜欢谈论“未来”:项目方谈生态,VC 谈周期,专家谈趋势。

但对 Anndy 来说,一个项目价值的判断并不复杂,甚至近乎粗暴:“一个项目连 500 个真实用户的社区都没有,我不会碰。”

这句话乍听简单,但在一个靠 PPT、靠 Roadmap、靠融资新闻撑起热度的行业里,它几乎是一种“反叛”。

他无法忍受那种:

  • 0 产品

  • 0 用户

  • 0 真实业务

却仍在包装“下一次革命”的项目。

他只看三件事:

  • 技术是否真正能跑

  • 用户是否真正存在

  • 社区是否真正形成共识

他远离行业大佬式的虚谈,却愿意在空闲时间里回答散户的问题。这不是情怀,而是一种极其朴素的价值选择:回到 Web3 本应该属于的地方——人群与社区。

█   尾声:清醒者的重量

在 Web3 世界里,故事往往比结构更容易被讲述,风口比价值更容易被追逐。

但当潮水退去,真正能够留下来的,从来不是最喧哗的声音,而是最冷静的判断。

Anndy 穿越过政策、资本、机构与社区,却始终没有变得圆滑。

相反,他的边界随着时间变得更清晰:不迎合、不逃避、不装饰、不粉饰。

  • 他批判伪叙事,因为他相信真实的价值;

  • 他质疑监管,因为他理解权力的逻辑;

  •  他远离场面,却与用户同行;

  •  他知道去中心化有多难,却依然认为技术应该让世界更公平。

 

这种坚持不是激进,而是一种清醒;不是叛逆,而是对行业本质的守望。

喧嚣会继续,叙事会更迭,幻觉会轮回。但清醒始终稀缺。

而正因为稀缺,才更显得重要。

Image

 

 

Source: https://mp.weixin.qq.com/s/CwJEZw_pMvzIVc7xURLE9g

https://www.me.news/contents/251080

 

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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The Blockchain 100 Award by Binance: Anndy Lian, Industry Advocate

The Blockchain 100 Award by Binance: Anndy Lian, Industry Advocate

The Blockchain 100 Award honors creators who, through education, information sharing, or inspirational motivation, promote crypto to the public and demonstrate outstanding contributions and profound impact in the process, bringing together the world’s top blockchain innovation talents.

Candidates will be evaluated based on several criteria:

– Number and diversity of valid nominations;
– Measurable impact, such as audience size and follower count;
– Engagement metrics — views, likes, shares;
– Contribution to industry development: promoting technology adoption, shaping public opinion, and supporting the community.

Anndy Lian is one of the award winners. The event was held in Dubai at the Binance Blockchain Week on the 3rd December 2025.

Anndy Lian said on the stage: “For the people, by the people.” He walked his talk by advocating that community is the most important element in Web3.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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An Insightful Conversation with Anndy Lian from Singapore – Author of ‘Discovering Singapore By Chance: A Personal Discovery’

An Insightful Conversation with Anndy Lian from Singapore – Author of ‘Discovering Singapore By Chance: A Personal Discovery’
At AuthorsWiki, we are privileged to have had the opportunity to connect with Anndy Lian, a Author from Singapore, whose unique voice and creative spirit shine through in their latest work, Discovering Singapore By Chance: A Personal Discovery. Their book, already making waves across leading platforms, invites readers into a world shaped by imagination, experience, and purpose.
Anndy Lian is a Singapore-born investor, author, and advisor at the intersection of technology, finance, and public policy. With a career spanning digital transformation, blockchain, and innovation strategy, he has worked closely with listed companies, startups, and government agencies to navigate the evolving landscape of the digital economy. A regular commentator on tech and economic trends, Anndy brings an insider’s perspective to Singapore’s development—shaped by decades of lived experience and professional engagement.
In Discovering Singapore By Chance, he co-authors a personal and insightful journey into the heart of his home country, blending his deep institutional knowledge with the fresh eyes of his co-author, Jenny Zheng. Through this collaboration, Anndy offers not just a portrait of Singapore’s systems and successes, but a reflection on national identity, progress, and the quiet marvels of a city-state that continues to reinvent itself.
In this conversation, the author opens up about the deeper motivations behind their storytelling, their personal and literary journey, and the lessons they’ve learned along the way. Whether you’re a fan of thoughtful writing or someone looking to understand the creative process, this interview promises valuable insight and inspiration.
AuthorsWiki : Apart from writing, what is your occupation for livelihood?
Anndy Lian : Apart from writing, my work centers on investing, advisory roles, and driving digital innovation. I am an active investor and blockchain specialist, guiding startups and established companies alike on technology strategy, digital transformation, and the integration of Web3 solutions. Over the years, I’ve served as an advisor to government bodies and international organizations, helping them understand how emerging technologies can be applied meaningfully in the real world.
I’ve also held leadership positions and I regularly speak at global conferences on fintech, cryptocurrency, and the future of decentralized systems. My work sits at the intersection of finance, technology, and policy, allowing me to support organizations in navigating the fast-changing digital landscape. This blend of experience has positioned me as a trusted voice and consultant in the evolving digital economy.
AuthorsWiki : Tell us something about your first book.
Anndy Lian : Blockchain Revolution 2030 was my first book—a forward-looking exploration of how blockchain can power the Fourth Industrial Revolution. Co-authored with Park Young Sook and Shawn Hamnison and published by Kyobo, South Korea’s leading bookstore chain, it quickly drew interest from tech leaders, policymakers, and businesses eager to move beyond the hype.
We showed how blockchain extends far beyond cryptocurrency, with the potential to transform finance, healthcare, supply chains, governance, and identity. By combining technical insights with real examples, we highlighted its power to increase transparency, efficiency, and trust.
I focused on practical applications in digital assets and fintech, while Park Young Sook contributed policy expertise and Korean market insights, and Shawn Hamnison added a global business perspective. Together, we offered a well-rounded view of the digital future.
More than a guide, the book was a call to action—for innovation, smart regulation, and public understanding. It marked the beginning of my mission to make complex technologies accessible—a mission that continues to drive my work, including in Discovering Singapore By Chance.
AuthorsWiki : Would you like to tell us about your published books?
Anndy Lian : NFT: From Zero to Hero is my solo book and one of my most popular works—a clear, practical guide to the fast-moving world of NFTs. More than a technical manual, it’s a call to action for creators, investors, and visionaries to embrace digital ownership and decentralization.
I wrote it to demystify NFTs, taking readers from the basics to real-world uses in art, gaming, identity, and the metaverse. With case studies and actionable insights, it helps readers understand the technology and find ways to participate.
Published with Bybit and available on Amazon, the book has sold over 8,000 copies and remains a go-to resource for Web3 newcomers. It reflects my mission to make emerging tech accessible, inclusive, and inspiring for all.
AuthorsWiki : Where did you get the inspiration for publishing books?
Anndy Lian : My inspiration to write comes from a simple belief: complex ideas should be easy to understand, not locked behind jargon. I started writing because I saw how blockchain and NFTs felt out of reach for most people. I wanted to close that gap—so I used storytelling to make technology relatable.
My first book, Blockchain Revolution 2030, aimed to show blockchain’s real potential beyond Bitcoin—how it could transform industries and rebuild trust. It was practical, forward-looking, and meant to inspire action.
With NFT: From Zero to Hero, I focused on empowerment. I saw how NFTs gave creators freedom from traditional gatekeepers. I wrote it to be a clear, hopeful guide so anyone could join the digital future.
Then came Discovering Singapore By Chance, a personal journey shaped by my co-author Jenny Zheng’s fresh perspective. Her choice to embrace Singapore made me see home differently. The book shares Singapore not as policy, but as a living story.
At the heart of my writing is this: knowledge should be shared. My goal is clarity and connection. I write hoping someone will read my words and think: I can understand this. I can be part of this. I can help shape what comes next.
AuthorsWiki : How do you manage your time to write a book?
Anndy Lian : I see writing as part of my daily thinking, not a separate task. As a busy investor and advisor, I write in small moments—early mornings, commutes, or between meetings. These fragments gradually shape ideas and build chapters.
I reserve certain days for deep writing, usually before sunrise, when I can focus without distractions. This is when I turn complex thoughts into clear insights.
Collaboration matters. On Discovering Singapore By Chance, my talks with co-author Jenny Zheng became the book’s foundation. Editors Dan Arreola and Nate Lian provided timely feedback, making the process shared and sustainable.
I capture ideas as they come—using voice memos or notes—and often speak drafts aloud, then edit them. I write in pieces, following inspiration, and connect them later.
Deadlines and public commitments keep me on track. Articles, talks, and posts all feed into my books. Writing is a continuous process of reflection.
A book isn’t written in one go. It grows from small, consistent efforts—woven into everyday life.
AuthorsWiki : What is your favorite writing method — the one in which you write the most?
Anndy Lian : My favorite writing method is voice-to-text thinking. I rarely type at first—instead, I speak my ideas aloud. When a thought comes, I record it on my phone as if explaining it to someone, usually in one go for five to ten minutes. Walking or sitting quietly, I let the idea flow naturally, without worrying about structure.
I then use voice-to-text to turn the recording into words. The first draft is rough, with repetition and loose phrasing, but it captures the energy of real thinking. I edit it down, reorganize, and refine until the message is clear.
This works best because I think more clearly by speaking. Talking helps me process ideas faster and more honestly than typing. It removes the pressure to be perfect from the start and lets creativity come through.
I do this mostly in the morning or right after meetings or travel, when insights are fresh. A single recording can become a full book section. Over time, I collect and shape these pieces into a complete narrative.
While I edit directly later, my best writing begins with speaking. For me, voice-to-text isn’t just a tool—it’s how I think, reflect, and create most authentically.
AuthorsWiki : When did you start writing, and how did your interest in writing begin?
Anndy Lian : I’ve been writing since childhood, starting with school essays and journals. Even then, I found that writing helped me think clearly and express myself. It was never just a task—it was a way to understand and connect.
As I moved into technology, finance, and innovation, I began writing articles to simplify complex topics like blockchain and the digital future. I wanted to make these ideas accessible to everyone, not just experts.
Over time, I saw how writing extends reach and impact far beyond speeches or meetings. A single piece can travel the world and keep inspiring long after it’s published.
What began as schoolwork became a core part of my life. Today, writing is how I learn, share, and contribute—turning ideas into clarity, one word at a time.
AuthorsWiki : Is there any special achievement in your life that you would like to share with us and your readers?
Anndy Lian : In 2018, I began speaking to government officials about blockchain and crypto, often facing skepticism. I remember one meeting where the look on their faces said it all: Why are we listening to this? Back then, many saw the technology as a fad or a risk.
But I believed in its potential to transform finance, identity, and governance. So I didn’t give up. I kept explaining, using real examples and clear language, focusing on trust over hype. Slowly, minds changed—from “Why care?” to “How do we implement this responsibly?”
Today, many of those same institutions are advancing digital currencies and smart regulations. Seeing that shift is my proudest achievement. Not because of recognition, but because I stayed committed when few believed.
I’m glad I didn’t give up.
AuthorsWiki : Are you planning to write or publish a book in the present or future?
Anndy Lian : Yes, I’m working on my next book, focused on Web4—the next stage of the internet that combines artificial intelligence, ambient computing, and immersive digital experiences. While Web3 brought ownership through blockchain, Web4 will make technology seamless, intelligent, and deeply integrated into daily life.
The book will explore how this shift affects society, business, identity, and creativity, blending real-world examples with practical insights. I want to make Web4 clear and accessible, just as I did with blockchain and NFTs.
Still in the early stages, the book aims for release within the next year. This isn’t just a forecast—it’s a roadmap for the future, and my goal remains the same: to help people understand, adapt, and shape what comes next.
AuthorsWiki : Would you like to give a message to your readers and fans?
Anndy Lian : To all my readers and fans—thank you.
Your curiosity and support mean a lot. Every message, every question, every story of how my books helped you understand something new reminds me why I write.
I don’t write to impress. I write to connect, to clarify, and to inspire action. If my words have helped you see things differently, then my purpose is fulfilled.
Tech and innovation can be overwhelming, but you don’t need to be an expert to be part of the future. Just stay curious, stay open, and take that first step.
Keep learning. Keep asking questions. Start small—write, speak, create, explore. Progress begins with action.
I’m on this journey with you. There’s more to come—more books, more ideas, more conversations. I hope you’ll stay along, and I’ll keep doing my best to add value, one page at a time.
AuthorsWiki : Every writer has their own ideal. Do you also have an ideal writer? And what are your favorite books that you always want to read?
Anndy Lian : Every writer is shaped by the books they read, and I’m no exception. While I don’t have one ideal writer, I deeply admire those who make complex ideas simple and empowering rather than flashy. One such influence is Robert Kiyosaki, especially through Rich Dad Poor Dad.
That book changed how I see money, assets, and financial freedom. It taught me that true wealth comes from understanding systems, not just working hard. Its lessons on mindset and ownership still guide me, both personally and in my work with blockchain and digital assets.
I’m drawn to books that tell stories while delivering insight—those that teach through experience, not theory. I value clarity, honesty, and practical wisdom above all. Whether on finance, innovation, or growth, the books I return to are the ones that shift my perspective and inspire action.
Rich Dad Poor Dad remains a constant in my life. It’s not just a read—it’s a reference I live by. And as I write my own books, I carry its core message: the best ideas don’t just inform—they transform.
AuthorsWiki : Apart from writing, what are your other hobbies that you enjoy in your free time?
Anndy Lian : Outside of writing, I love spending time with people—catching up with friends, meeting new minds, and sharing meaningful conversations over food, laughter, and good company. For me, connection is energizing. Whether it’s a casual coffee, a late-night chat, or a business talk that turns personal, I always come away inspired by the exchange of ideas.
One of my favorite rituals? A durian session with close friends. There’s something special about gathering around the king of fruits—laughing at the smell, arguing over whether D24 or Musang King is better, and savoring every rich, creamy bite. It’s messy, bold, and unforgettable—much like life itself.
When I’m not writing or working, that’s probably where I’ll be: in good company, surrounded by thorny pods and even thornier debates. It’s my idea of perfect downtime—simple, joyful, and deeply human.
AuthorsWiki : Would you like to remain in the writing world in the future as well?
Anndy Lian : Yes, I plan to stay in the writing world for the long term. Writing is more than sharing knowledge—it’s how I think, connect, and contribute. Every book, article, or post is a chance to simplify complex ideas and inspire others in tech and society.
As long as new ideas emerge—from Web4 to digital identity—I’ll keep writing about them. I want to grow as a storyteller, reach more people, and help others communicate with clarity and courage.
Writing is a commitment I’ve made. As long as I have something meaningful to say, I’ll keep putting it on the page.

How to Buy Author’s Book-

You can buy the author’s book from your favorite e-commerce store-
It was a pleasure speaking with Anndy Lian, whose journey and reflections offer a meaningful glimpse into the creative life of a writer. We sincerely thank them for sharing their time and wisdom with the AuthorsWiki community.

 

Source: https://www.authorswiki.com/authors-interview/an-insightful-conversation-with-anndy-lian-from-singapore/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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