LINFINITY 圆桌会议北京站在北京W酒店举办，会议邀请了包括火币研究院、万维家电网、益西黄酒等企业代表参与，LINFINITY主持了本场会议，并就“区块链技术的现状与未来发展”话题，展开深度研讨。

市场导向推动区块链商业化进程

区块链早已出现了快十年，但成为现象级的产物，也就是近两年的事情，这一技术虽然强大，但是否能成为社会全产业的“最大公约数”，是一个未置可否的问题。“并不是所有区块链技术都适合与传统行业相结合，”Anndy Lian 解释道。“必须在区块链技术中找到可以解决传统行业痛点的方案或者契合点，两者才能发挥出巨大价值，盲目地构建生态系统是不理智的。”

任何新事物的发展都需要一个过程,区块链的应用落地也是如此。Anndy Lian 表示：“目前，从区块链实际落地案例来看，虽然区块链技术为产业升级起到了重要的作用，但并不适合所有行业，必须从现实需求出发，结合市场法律环境，为解决实际问题而服务，是否需要与区块链结合，这也完全取决于企业真正的需求。” LINIFINITY的商业化进程以市场需求为导向，将供应链企业引入到区块链系统。然而要让企业了解区块链技术在节约成本和提高供应链透明度、提高产品的安全性、稳定性方面的巨大作用，并非朝夕之事。LINFINITY从各个环节逐步做起，以企业需求为导向，提供极具竞争力的“定制化”供应链管理服务已经取得了很好的进展。现已与包括阿里山集团、WealthBriefingAsia 、Scientific Tradition、Rongde Logistics、RHTLaw TaylorWessing LLp、RHT Holdings、Crossinvest 等多家国际企业达成战略合作协议，各项战略计划也在稳步推进，这正是一个优质的成长性平台所具备的要素。

资本追逐真正具备商业价值的项目

区块链圈子里的项目，每天诞生的不计其数。正如火币研究院郭大志说的那样：“项目很多，但都大同小异，唯有落地才是真”，他同样补充道：“项目要找到自己的特色才有意义”。这句话也似乎成为了区块链圈子里的普遍“痛点”。如今区块链项目如雨后春笋，各路以区块链的名义跑马圈钱进行快速融资的伪区块链项目比比皆是，这一切都源于人们对区块链与区块链技术的不了解，错误的将区块链与炒币等同而语。而大浪淘沙，最终可以生根发芽，枝繁叶茂的赢家必然属于实干家。 唯有找到市场的真实需求，以市场为导向，才是区块链项目商业化落地的不二法门，闭门造车的项目，终将会被淘汰。

优联资本合伙人对此发表了自己的看法：资本寒冬的论调之下，有些人认为是资金阻碍了区块链的商业化进程。区块链应用首先要理清自己的商业逻辑，应了解自己的项目本质、差异性以及它的市场在哪里。实则在资本市场中缺的永远不是资金，而是好的项目，在面对真正可以落地的项目面前，资本永远是持开放的态度。

LINFINITY 聚焦传统行业痛点, 加速落地供应链场景

会间，Anndy Lian向与会者详细介绍了LINFINITY的防伪溯源技术与生态构建，引起了诸多行业人士的强烈兴趣。“传统的企业在供应链的管理上急需区块链的进入，这能够极大地提高工作效率。”万维家电网总经理万涛说道。通过LINFINITY供应链防伪溯源系统，便可以很容易查看供应链条上各个环节如，原材料供给、物流、配送等具体情况。尤其是快消品行业，如酒行业，视为假冒伪劣的重灾区，介入第三方的LINFINITY防伪溯源技术，可以为企业在自主防伪方面降低投入成本，为品牌自身树立口碑。

会议中，益西黄酒创始人宋培东说道：“在制酒行业，我们时刻面临假货问题，这对我们的品牌构建造成了影响，我们也在寻求传统的防伪方式，但成本及效果并不理想，希望区块链能带来新的防伪方法。非常欣赏LINFINITY的防伪溯源技术，期待合作。”Anndy Lian回应：区块链作为一门划时代的技术，其强大的内在生命力在于以市场为导向融合产业实践，LINFINITY期待与万维家电、益西黄酒等企业的合作，共同为区块链之于供应链的发展注入新的动能。

Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com

(LINFINITY Roundtable Discussion in Beijing)

LINFINITY hosted a roundtable discussion on the topic of “The Present and Future Development of Blockchain Technology” at W Hotel, Beijing. Anndy Lian, CEO of LINFINITY, delivered opening remarks and served as moderator for the event. The attendants included many leading private-sector practitioners in the field of blockchain research institution, home appliance vertical media and representatives from manufacturer brands, including Huobi R&D Institute, Chinese Acadamy of Social Science, ea3w.com, Yixi Chinese Rice Wine.

Blockchain Implementation should be Market Oriented and Demand Driven

Blockchain has been around for nearly ten years, yet it did not become popular until the recent two years. This technology is powerful, whether it is applicable to all industries remains a question to many. “Not all blockchain technologies are suitable for combining with traditional industries,” Anndy Lian explained, “You have to find suitable solutions and usage in blockchain technology that can address the pain points in traditional industries, so that they can realize their value. It is not sensible to just follow blindly!”

Projects with Real Commercial Value Attract Real Capital

Blockchain projects come out every day, as Guo Dazhi from Huobi Research Institute said: “There are many projects, but most of them are very similar, the only thing that differentiate the quality projects from the rest is the actual use cases.” he added: “The project needs to find its own way.” What he says is a common pain point in the blockchain industry.

Now blockchain projects are coming out everyday, many of them are in the name of blockchain only to get money. Such phenomenon occurs because the society is lack of understanding of blockchain and the blockchain technology, and most people when they think of blockchain the only thing come to their mind is token speculation. However, those who eventually stand out are projects which are doing the real works and have actual use cases. By finding the real demand of the market and taking such demand as the direction for the project development.

Alliance Capital have expressed their views on this issue. He mentioned that most people think winter has come for the finance sector so many think that it is money that holds back the commercialization of the blockchain. This is not true. Blockchain projects should understand their clients’ business logic, advantages and disadvantages, and the market they target at. In fact, what lacks in the capital market is never the capital, but good projects. Capital companies are always open to listen to blockchain projects with a good vision, high commercial value and have sheer determination to drive implementation of use case studies.

(Anndy attends LINFINITY Roundtable Discussion in Beijing)

Focused on Solving Pain Points within Supply Chain and Implementing More Use Case Studies

During the meeting, Anndy Lian introduced the anti-counterfeiting and traceability solutions of LINFINITY in detail to the participants. This topic has gained sparked new conversations among the participants. “Traceability is very important in the home appliances industry. Traditional enterprises should explore how blockchain can be applied to their existing supply chain management systems to further enhance and streamline their processes. ” said Wan Tao, General Manager of ea3w.com. Through the LINFINITY supply chain anti-counterfeiting traceability system, it is easy to check all procedures and item status in supply chain, such as the supply of raw materials, logistics, distribution and so on. In particular, fast consumer goods industry such as wine industry is viewed as a disastrous area with fake and inferior products.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io

Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com