近日，LINFINITY CEO Anndy Lian 接受《Blockchain Today》杂志专访，并对LINFINITY的商业价值做出了详细论述。他表示，LINFINITY始终以市场真正需求为出发点，其价值根源体现在打击假冒伪劣产品，解决供应链的信任危机。“常规的打假防伪均是采用物理防伪手段，这种传统的防伪方式显然已经不适合现在的经济活动与市场行为。防伪所体现的也并不局限在假冒商品而已，而是背后的一整条供应链各环节的信息数据管理问题。” Anndy Lian说道，“LINFINITY的区块链技术正是基于此，只有对传统供应链的信息数据系统进行变革，才可以从源头解决假冒商品的行业乱象。”

同时，Anndy Lian也对LINFINITY的商业化作了进一步说明，他说道：“LINFINITY Dapp 是LINFINITY 商业化应用落地的第一步，在这一阶段的重点是为同LINFINITY合作的企业品牌做‘信息上链’的服务，配合LINFINITY独有的Dapp和Mark，来解决产品信息透明化与可查询的问题，这些上链的信息均来源于品牌商家与原产地，且信息数据不可被人为随意篡改。这样就保证了消费者在使用LINFINITY Dapp扫码二维码时，所获得商品信息是完全真实可信的。”他补充道：“区块链是一个前沿的新兴技术，在商业化落地方面也是一个循序渐进的过程，LINFINITY必须先解决‘信息上链’这种‘有’的问题，再去解决如产品溯源、维权、回收这种‘好’的问题。”

有越来越多的企业开始将目光聚焦在LINFINITY的商业价值上。目前，LINFINITY正在为包括新加坡医疗保健公司 Scientific Tradition、台湾阿里山集团做信息上链服务，接下来还将与日本国际护发品牌达成战略合作，为其提供基于区块链的防伪技术服务。随着LINFINITY商业化的进程发展，将会有越来越多的品牌企业参与其中，让更多的企业与消费者享受到区块链带来的改变。

Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com

Anndy Lian, the CEO of LINFINITY was interviewed by Korean magazine Blockchain Today, and explained the commercial value of LINFINITY in detail during the interview. Anndy noted that the market demand is the starting point, cracking down on fake and unqualified products and resolving supply chain trust issue are the value basis. “The regular anti-counterfeiting approaches are mostly physical, which is obviously not suitable for the current economic activities and market behavior anymore. What the anti-counterfeiting focused on should not only be the fake goods, but also the information and data management on the whole supply chain.” Anndy Lian said, “LINFINITY’s blockchain technology is dedicated to upgrading the information and data systems of the traditional supply chain. Only in this way, can we solve the counterfeit problem from the source.”

Anndy Lian also further explained the commercialization process of LINFINITY. He said: “LINFINITY Dapp is the first step, in this phase we mainly focus on the ‘information on chai’’ services for our partner brands. With LINFINITY’s self-developed Dapp and the LINFINITY Mark, the problem in product information transparency and queryability can be solved, as the information on chain all comes from the brand and the product origin, and the information and data can not be manipulated once uploaded on chain . This ensures that when customers use LINFINITY Dapp to scan the QR code, all product information they got is completely authentic.” He added: “As a cutting-edge technology still maturing day by day, the commercialization of blockchain technology will take some time, and LINFINITY has to solve the problem of ‘information on chain’ first, and then to product traceability, right protection, and recycling, which have more supply chain elements involved.”

Nowadays more and more enterprises begin to pay attention to the commercial value of LINFINITY, LINFINITY is now working on information on chain services for Scientific Tradition, a Singaporean healthcare company and Alishan Group, a Taiwan corporation. And a strategic partnership with Japan’s international hair care brand is also on discussion, LINFINITY will provide blockchain-based anti-counterfeiting service for their products. With the commercialization development of LINFINITY, more and more brands will join LINFINITY’s ecosystem, which will enable more enterprises and consumers to benefit from the blockchain technology.

Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com