Crypto Expo Asia Announces Partnerships with Asia Blockchain Association, Asia Blockchain Gaming Alliance, Asosiasi Blockchain Indonesia, Singapore Fintech Association, and More

Crypto Expo Asia Announces Partnerships with Asia Blockchain Association, Asia Blockchain Gaming Alliance, Asosiasi Blockchain Indonesia, Singapore Fintech Association, and More

SINGAPORE, April 11, 2023 (GLOBE NEWSWIRE) — Crypto Expo Asia , one of the region’s leading crypto conferences and exhibitions, today announced partnerships with the Asia Blockchain Association ( ABA ), Asia Blockchain Gaming Alliance ( ABGA ), Asosiasi Blockchain Indonesia ( ABI ), Singapore Fintech Association ( SFA ), and the Singapore University of Social Sciences Node for Inclusive FinTech Blockchain Security Alliance ( SUSS NiFT ) to bolster collaboration with leading industry groups and offer preferential rates to association members. This second edition of Crypto Expo Asia will take place from 7 – 8 June at Singapore’s iconic Marina Bay Sands Expo.

The event also unveiled its latest line-up of headline speakers, which include Hayden Hughes, Co-Founder and CEO of Alpha Impact ; Sidney Macdessi, Head of Institutional Sales at Cake DeFi ; Peter Sumer, COO of BITmarkets ; Igneus Terrenus, Head of Communications & Business Development at the Mantle Network by BitDAO ; Giulio Xiloyannis, CEO of Pixelmon ; Chen Zhuling, CEO and Founder of RockX ; Pradeep Goel, Founder & CEO of Solve.Care ; renowned blockchain strategist and thought leader, Anndy Lian; and more.

Media partners for the event include Cointelegraph Blockhead CoinCu Chain Debrief Jinse Finance , and U.Today .

[L – R] Hayden Hughes, Co-Founder and CEO of Alpha Impact; Sidney Macdessi, Head of Institutional Sales at Cake DeFi; Igneus Terrenus, Head of Communications & Business Development at the Mantle Network by BitDAO; Giulio Xiloyannis, CEO of Pixelmon; Chen Zhuling, CEO and Founder of RockX; Pradeep Goel, Founder & CEO of Solve.Care; blockchain strategist, Anndy Lian

Michael Xuan, Director, Crypto Expo Asia, said: “Amid calls for greater regulatory oversight around crypto, it is apparent that now is the time for open dialogue between companies, developers, investors, and governments, to chart the way forward. As with all bleeding-edge developments, intra-industry collaboration is critical to advancing the entire blockchain and crypto ecosystem, ensuring it evolves in a sustainable and responsible manner without stymieing innovation.”

Speakers and panellists at Crypto Expo Asia will address key trends shaping the global Web3 and crypto industry, including artificial intelligence, central bank digital currencies (CBDCs), Web3 regulation, blockchain gaming, and what this will ultimately mean for an industry that has undergone scrutiny and seismic change over the last few months.

“With more businesses trying to navigate the metaverse, we are pleased to announce the inaugural Web3 Expo Asia Summit, a sub-event under the auspices of Crypto Expo Asia. This first summit will introduce pilot sessions for metaverse and NFT-specific panels and discussions,” added Michael.

Shawn Tham, Co-Chairman, Asia Blockchain Association, said: “The industry’s recent trials have shown just how important it is for the community to engage in productive discourse, and conferences such as Crypto Expo Asia provide a platform for discussion. Driving conversations and facilitating solutions to the industry’s most pressing issues is part of the ABA’s raison d’être, and we look forward to the ideas and solutions that will emerge from the conference this year.”

Ahead of what is shaping up to be the definitive return for one of Asia’s most exciting crypto industry events, Crypto Expo Asia has already seen major crypto players including ABX BEOSIN BITmarkets Coinstore , and PurpleFi pledge their support for the event.

Organised by international exhibitions and conference company, HQMENA , Crypto Expo Asia is the second crypto-focused event of the HQMENA calendar, following the highly successful second run for Crypto Expo Dubai which ran from 8 – 9 March 2023. This year’s Crypto Expo Dubai drew over 4,000 attendees and welcomed representatives from the Blockchain Founders Fund Chainalysis Nexo , and more.

Interested sponsors, partners, and speakers for Crypto Expo Asia are encouraged to visit the website for more information: https://cryptoexpoasia.com/ .

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About Crypto Expo Asia
Crypto Expo Asia is the premier event for the global crypto ecosystem in Asia, creating an integral platform for the industry to connect and exchange ideas. Attendees gain valuable insight into the global crypto ecosystem and are given a chance to exchange ideas with established thought leaders.

Topics discussed include the future of the blockchain-based economy and the possible impacts on industry and society, while attendees are among the first to know about market movements, partnerships and product launches. Crypto Expo Asia is an unrivalled global meeting place for like-minded entrepreneurs, industry insiders and investors.

For more information, visit: https://cryptoexpoasia.com/

 

Source: https://www.investorsobserver.com/news/qm-pr/4781239619583701

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Marketing in Web 3 is not an easy feat. It requires a thorough understanding of the technology’s technical and cultural aspects. The challenge is to market the product in a way that speaks to the people’s cultural orientation while staying true to its technicalities. This is what a panel of experts discussed at the World Blockchain Summit held in Dubai.

The panel consisted of three experts from different industries. Anndy, a Singapore-based venture investor and government advisor; Mirko Maccarrone, the director of Web3 Lightblue; and Shashwat, CMO of NFT3.

Anndy, the moderator of the panel, began the conversation by pointing out the good and bad marketing campaigns in both web2 and web3 spaces. He said that web3 is fast and nimble, but bad habits from web2 often flow into web3 marketing. It is vital to have marketing strategies that work for web3 and cater to the audience’s cultural orientation.

Mirko, who has launched a web-free department and worked with global and regional-level marketing for various brands, highlighted the importance of culturally-oriented marketing. He stated that a marketer who has experience working with fashion brands and writing novels can speak in a language that people understand without being too technical or speculative.

Shashwat, a marketeer in web3 for the past three years, agreed with Miracle and added that marketers need to understand the technology’s technicalities while catering to the audience’s cultural orientation. Shashwat’s company, NFT3, is developing a face ID system for web3 to make signing in to every web3 platform easy and seamless.

The panelists also discussed mass adoption, which is crucial for web3’s success. They agreed that mass adoption can only happen when there is a cultural connection between the product and the audience. This connection is possible when marketers understand the audience’s cultural background and can communicate the product’s technicalities in a way that they understand.

One of the major challenges confronting marketers in the era of Web 3.0 is the need to strike a balance between innovation and cultural relevance. Unlike traditional marketing approaches, which rely on generic messaging and branding, Web 3.0 marketing necessitates a more intricate approach that considers the audience’s unique cultural contexts and sensibilities.

To excel in Web 3.0 marketing, it is imperative to be culturally oriented and possess a varied range of experiences and perspectives. This implies collaborating with individuals who have backgrounds in areas such as fashion, literature, and the arts, as well as those who possess technical expertise in blockchain and decentralized technologies.

Another crucial factor for successful Web 3.0 marketing is the ability to adapt promptly to changing market conditions. The swift and ever-evolving nature of the Web 3.0 landscape necessitates marketers to be nimble and agile, capable of rapidly pivoting in response to new trends and emerging technologies.

Furthermore, Web 3.0 marketing necessitates a profound understanding of the underlying technologies and concepts that drive this new era of innovation. This requires staying current with the latest developments in fields like decentralized finance, non-fungible tokens (NFTs), and smart contracts, and being able to explicate these complex concepts in straightforward language to non-technical audiences.

Web 3.0 marketing presents a thrilling opportunity to create more engaging and interactive experiences for customers. Decentralized applications (dApps) and NFTs provide new prospects for gamification and social interaction, enabling marketers to create immersive, personalized experiences that drive engagement and loyalty.

In conclusion, marketing in web3 is a delicate balance between the technicalities of the technology and the audience’s cultural orientation. Marketers need to be culturally oriented, speak in a language that people understand, and understand the technicalities of the technology they are marketing. Mass adoption will only happen when there is a cultural connection between the product and the audience.

Panelists:

SHASHWAT ETERNAL
CMO
NFT3

MIRKO MACCARRONE
Director
Web3 Lightblue

Moderator:
ANNDY LIAN
Intergovernmental Blockchain Advisor

About World Blockchain Summit (WBS):

World Blockchain Summit (WBS) is a part of Trescon, a rapidly growing company that organizes emerging tech events. It aims to support the growth of Web 3.0 globally. The management team has over 20 years of experience managing successful conferences, expos, and summits. Additionally, WBS works with web 3.0 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

Socials:

Facebook: http://www.facebook.com/anndylian
Twitter: http://www.twitter.com/anndylian
Instagram: http://www.instagram.com/liananndy
LinkedIn: https://www.linkedin.com/in/anndylian/
Homepage: http://www.anndy.com
YouTube: https://www.youtube.com/@AnndyLian

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Understanding the Blockchain Space: Opportunities and Challenges for Investors – Anndy Lian

Understanding the Blockchain Space: Opportunities and Challenges for Investors – Anndy Lian

Anndy Lian, intergovernmental blockchain advisor spoke at the 12th Family Office & Investment Forum in Singapore organized by Campden Club. The theme for the event is “Thrive and Prosper: How Family Office are Adapting to New Realities”.

The global pandemic has brought about a new set of challenges for family offices, which are private wealth management firms that cater to the ultra-wealthy. The economic uncertainty and market volatility have forced family offices to adapt to new realities and change their strategies to protect their clients’ wealth and ensure long-term prosperity.

One of the key ways family offices are adapting is by embracing technology. Blockchain and cryptocurrency are two topics that are widely discussed in the investment space.

Blockchain technology and cryptocurrency have been making headlines for over a decade now, and yet their widespread adoption has been slow due to various challenges. In 2023, the most significant hurdles facing the adoption of cryptocurrencies are related to their acceptance. Anndy highlighted the top ten major crypto adoption challenges in 2023 that investors should be aware of during his keynote speech.

1. Lack of Understanding of What Cryptocurrency is and How it Works.
This lack of understanding can lead to a lack of trust in the technology, which makes it difficult for people to adopt it as a means of payment or investment.

2. Volatility.
The value of cryptocurrencies can change rapidly, making it difficult for investors to make informed decisions.

3. Lack of Regulatory Frameworks.
Governments and regulatory bodies have been slow to develop policies that govern the use of cryptocurrencies, which makes investors wary of investing in them.

4. Uncertainty Regarding Taxation.
This uncertainty can discourage investors from investing in cryptocurrencies.

5. Security Risks.
Hacking and other cyberattacks can lead to the loss of cryptocurrencies, which can be devastating for investors.

6. Transaction Irreversibility.
Transactions on the blockchain are irreversible, which means that if a mistake is made, it cannot be reversed. This makes it essential for investors to be careful when making transactions.

7. Scalability Issues.
As the number of transactions on the blockchain increases, the network can become congested, leading to slow transaction times and increased fees.

8. Lack of Merchant Adoption.
Without merchants accepting cryptocurrencies as payment, it is challenging for people to use them as a means of payment.

9. Network Congestion.
It can lead to slow transaction times and increased fees. This can discourage investors from using cryptocurrencies for transactions.

10. Lack of Trust in Digital Currencies.
Finally, a lack of trust in digital currencies is a significant hurdle to their widespread adoption.

Lian also explored ten different ways to make money from cryptocurrency.

1. Crypto Saving.
Many blockchain projects and decentralized finance (DeFi) platforms offer high-interest rates for users who deposit their cryptocurrencies.

2. Protocol Tokens.
Protocol tokens are cryptocurrencies that are used to power decentralized applications (dApps) and blockchain protocols.

3. Application Tokens.
Application tokens are cryptocurrencies that are used to access and use specific dApps.

4. Staking.
Staking is a process that involves holding cryptocurrencies in a wallet to support the network’s operations.

5. Yield Farming.
Yield farming involves providing liquidity to DeFi platforms in exchange for rewards.

6. Crypto Stocks.
Several publicly traded companies offer exposure to the cryptocurrency market through their stock offerings.

7. Other Crypto Securities.
These include exchange-traded funds (ETFs), futures, and options.

8. Exchange-Traded Products.
Exchange-traded products (ETPs) are investment vehicles that allow investors to gain exposure to cryptocurrencies through their brokerage accounts.

9. Bitcoin Proxy Stocks.
Bitcoin proxy stocks are stocks of publicly traded companies that have exposure to the cryptocurrency market.

10. Web4.
Web4 is a new concept that aims to create a decentralized internet that is owned and controlled by users.

The Campden Club is a global membership organization that brings together family offices, ultra-high net worth individuals, and private investors to network, share knowledge and expertise, and discuss issues related to family wealth management and preservation. Founded in 1987, the club has over 200 member families from around the world and hosts regular events and forums to facilitate discussions on various topics, including wealth management, philanthropy, investment opportunities, family governance, and succession planning. Members of the Campden Club gain access to a network of like-minded individuals and family offices, as well as exclusive content, research, and resources related to family wealth management.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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