Building a Crypto Hub on Quicksand: The UK’s Regulatory Contradictions

Building a Crypto Hub on Quicksand: The UK’s Regulatory Contradictions

On paper, Britain wants to be a global center for digital-asset innovation. In practice, the way the government and the Financial Conduct Authority (FCA) are building the rulebook could smother the very ecosystem they claim to champion. The ambition is real. The execution, so far, is wobblier.

The Draft Statutory Instrument (SI) on crypto assets is a genuine milestone. It signals a desire to move past the reactive, enforcement-first posture that dogged the U.S. for years. Instead of waiting for firms to implode—or to break rules—the UK is attempting a structured, rules-based approach from the outset. That’s commendable. But good intentions don’t outweigh bad design or halting rollout.

Consider retail access. In August, the FCA green-lit crypto exchange-traded notes (ETNs) for UK investors—a cautious but welcome gesture toward mainstream exposure. Yet it still bars crypto exchange-traded funds (ETFs), even as the U.S., Canada, and parts of Europe have normalized them. The split is hard to justify. If ETNs are tolerable for retail, why not ETFs, which typically offer comparable exposure with greater transparency and liquidity? The inconsistency reads less like risk-based regulation and more like institutional inertia, and the mixed signals feed skepticism about what, exactly, the UK is trying to protect.

Then there’s decentralized finance. DeFi is no longer a boutique experiment; it’s a rapidly scaling pillar of the crypto economy, with billions locked across protocols that operate without central intermediaries. Yet the UK has drawn no clear line between DeFi and regulated centralized finance (CeFi). Without definitions and boundaries, firms don’t know when they fall under FCA oversight. That uncertainty is toxic to investment and hiring: startups hesitate to build, investors hesitate to allocate, and talent gravitates to jurisdictions where rules—strict or not—are at least legible.

The compliance burden compounds the problem. Take the proposal for automated tax reporting to HMRC. As an anti-evasion tool, it sounds sensible. But crypto’s founding ethos—privacy and user sovereignty—doesn’t vanish at the first sight of a spreadsheet. Requiring granular, near-real-time reporting from exchanges is likely to push privacy-conscious users offshore to less transparent venues, ironically heightening systemic risk. And the costs won’t be shared evenly: global incumbents can absorb new teams and bespoke systems; a London-based DeFi protocol or early-stage wallet provider may find the overhead prohibitive. Regulation should widen the field, not entrench the biggest players.

To its credit, the FCA has not tried to do this in a vacuum. Its Crypto Roadmap aims to phase in rules, consult widely, and avoid the blunt instruments seen elsewhere. The emphasis on operational resilience and anti-financial-crime controls is prudent. Crypto markets remain vulnerable to hacks, scams, and manipulation; insisting on basic hygiene borrowed from traditional finance helps professionalize an industry that has too often resembled the Wild West.

But professionalism isn’t the same as suffocation. The missing word in much of the current approach is proportionality. Not every firm presents the same risk profile. A non-custodial wallet developer should not face the capital and control obligations of a centralized exchange holding billions in customer assets. The Draft SI’s trajectory suggests a one-size-fits-all mindset that will send builders underground—or abroad.

Founders in the UK ecosystem are cautiously optimistic, but their optimism is conditional. They want regulation—clear, predictable rules calibrated to the realities of open-source software, smart contracts, and programmable finance. What they fear is a regime that looks progressive in speeches and consultation papers but functions, day to day, as a bureaucratic moat—shielding legacy finance while feigning enthusiasm for disruption.

Meanwhile, the global race is already on. After stumbling, the U.S. regained momentum with approvals of spot Bitcoin ETFs. The EU’s MiCA, for all its complexity, offers a comprehensive rulebook firms can plan around. Singapore and Switzerland—traditionally conservative—have cut discernible paths for digital-asset businesses. If the UK keeps moving in half-steps, opening one door while bolting the next three, it will drift from contender to spectator.

What’s needed now is less process theater and more decisions. Finalize the SI with workable definitions for DeFi. Rationalize the treatment of listed crypto products so ETFs and ETNs aren’t arbitrarily split. Build tiered, risk-scaled obligations so small non-custodial developers aren’t treated like systemically important custodians. And use the FCA’s Roadmap to publish guidance in gray areas quickly, rather than waiting for perfect legislation to catch up with imperfect reality.

Regulation that ignores how the industry actually operates will fail, however noble the preamble.

The UK has advantages others envy: deep financial expertise, credible courts, and a tech-savvy public ready to participate in a digital economy. But advantages are not entitlements. If the government and the FCA truly want a crypto hub, they must stop treating rules as barricades and start treating them as infrastructure—built thoughtfully, collaboratively, and with an eye on where finance is heading, not where it’s been. Otherwise, the next wave of financial innovation will break—just not on British shores.

 

Source: https://intpolicydigest.org/building-a-crypto-hub-on-quicksand-the-uk-s-regulatory-contradictions/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Building a Blockchain Ecosystem: Insights from Crypto Expo 2025

Building a Blockchain Ecosystem: Insights from Crypto Expo 2025

At the Crypto Expo 2025 held in Dubai, a dynamic panel discussion titled Building a Blockchain Ecosystem: Partnerships, Innovation, and Growth brought together industry leaders to explore the pivotal role of partnerships in advancing blockchain technology. Moderated by Anndy Lian, an intergovernmental blockchain advisor, the panel featured Hakim Bousba (Surge Group), Jehanzeb Awan (J. Awan & Partners), Mete AI (ICB Network), and Pratik Gauri (5ire). Their insights illuminated strategies for fostering collaboration, driving mass adoption, and addressing gaps in the blockchain ecosystem. This article synthesizes their perspectives, highlighting actionable strategies and visionary ideas for the future of blockchain.

The Power of Partnerships in Blockchain

The panel unanimously emphasized that partnerships are the backbone of a thriving blockchain ecosystem. Anndy Lian set the tone by sharing his experience as a former partnership chief at Bybit, where collaborations with global brands like Formula 1’s Red Bull and German soccer club Borussia Dortmund (BVB) yielded significant results. “Partnerships always stay very true to us,” Lian remarked, underscoring their enduring value despite market fluctuations.

Hakim Bousba highlighted partnerships as a gateway to mass adoption, particularly through sports and entertainment. He cited examples like Tezos’ collaboration with Red Bull and Chiliz’s partnerships with football clubs such as FC Barcelona and PSG, which leveraged fan bases to introduce crypto through NFTs and tokenized voting rights. Bousba also pointed to Binance’s efforts to integrate stablecoin trading with stock markets, predicting that such moves could attract traditional traders to crypto. “By attracting stock traders to the crypto markets, we can bring a lot of volume and users,” he noted.

Jehanzeb Awan offered a pragmatic perspective, stressing the need for partnerships to deliver mutual economic value. “Behind any strategic initiative, you have to understand why you’re trying to do that,” Awan cautioned, noting that many partnerships fail due to a lack of clear value propositions. He used a vivid analogy: “If I have 50 mangoes and you have 200 apples, I can either plant an apple tree or partner with you to get the apples.” Awan warned against superficial PR-driven partnerships, referencing a $900 million stadium naming deal that fizzled out, and urged a focus on sustainable, value-driven collaborations.

Mete AI emphasized ICB Network’s collaborative approach, particularly with educational institutions. “We are making so many collaborations with universities and ministries of education worldwide,” he said, detailing initiatives to tokenize certificates and KYC processes via NFTs. These partnerships aim to integrate blockchain into e-learning and identity verification, bridging Web2 and Web3 ecosystems. Mete’s vision underscores the potential for blockchain to transform traditional sectors through strategic alliances.

Pratik Gauri, whose 5ire platform champions sustainability, highlighted partnerships as critical for credibility and adoption. He shared 5ire’s collaborations with the World Economic Forum, the Nobel Peace Prize Forum, and the government of India, which trained over a million students in blockchain for free. “Partnerships play a massive role for adoption, credibility, and brand building,” Gauri stated, emphasizing their role in onboarding Web2 users to Web3.

Bridging Web2 and Web3: Strategies for Adoption

A recurring theme was the challenge of transitioning Web2 users to Web3, with panelists offering diverse strategies. Gauri argued that education is key to making Web3 accessible, particularly for retail investors intimidated by crypto’s volatility. “There needs to be an educational toolkit to bring legitimacy and credibility,” he said, advocating for partnerships with banks and governments to normalize crypto. He also noted the growing acceptance of central bank digital currencies (CBDCs) and crypto trading on major exchanges as catalysts for adoption.

Mete AI proposed practical solutions like using NFTs as event tickets to familiarize users with blockchain. “If we can use an NFT as a ticket, it changes a lot of minds,” he said, suggesting that such initiatives could spark curiosity and drive crypto usage. He also envisioned AI-driven education within metaverse platforms to teach blockchain concepts globally, targeting younger generations to build long-term adoption.

Awan took a contrarian view, arguing that expecting mass understanding of blockchain’s technicalities is unrealistic. “How many of you know how the internet works technically?” he asked the audience, drawing parallels to Web3 adoption. “Web3 has to get to a place where nobody thinks about it—you just use it.” Awan identified user interface (UI) simplicity as a critical factor, advocating for platforms that reduce interactions to “three clicks” to buy crypto. He also distinguished between retail and institutional investors, noting that the latter require robust hedging strategies absent in current crypto markets.

Bousba contextualized adoption within market cycles, observing that bull markets drive hype but often lack substance. “During a bear market, everybody is building; during a bull market, everybody is scared,” he said, stressing the need for education to sustain interest beyond market peaks. He also championed technical innovations like account abstraction (ERC-4337), which simplifies blockchain interactions by allowing key recovery and conditional phrases, making Web3 more user-friendly for non-technical users.

Lian reinforced the integration of Web3 into Web2 startup ecosystems. Drawing from his experience in Mongolia, where he advised policymakers, he noted surprise among officials at Web3’s potential. “Merge yourself with startup communities,” he advised, suggesting that demo days and startup events are fertile ground for preaching Web3’s benefits and fostering organic partnerships.

Gaps in the Ecosystem: Education, Regulation, and Trust

The panel identified critical gaps in the blockchain ecosystem, with education and regulation emerging as top priorities. Gauri lamented the lack of university partnerships, particularly in Southeast Asia, where young populations could drive adoption. “The awareness level of younger kids would go higher with university partnerships,” he said, criticizing reliance on influencers as misleading entry points.
Mete AI echoed the education gap, proposing AI as a solution to democratize blockchain knowledge. “With AI, we can educate everyone on blockchain,” he said, envisioning a future where AI-powered platforms teach NFT and crypto applications to kids, fostering a blockchain-literate generation.

Awan highlighted regulatory challenges, noting that regulators face a “lose-lose” scenario: strict rules stifle innovation, while lax ones risk scams. He advocated for balanced regulations that protect investors without stifling growth, citing the high costs of compliance as a barrier for startups. “If you’re not funded, you shouldn’t be in it,” he said, emphasizing the need for robust infrastructure to handle investor funds.

Bousba stressed the need for intra-industry partnerships among layer-1 (L1) and layer-2 (L2) blockchains to standardize technologies like account abstraction. “We need partnerships inside the blockchain industry,” he said, arguing that technical collaboration could streamline user experiences and accelerate adoption.

The Role of Influencers: Opportunity or Obstacle?

The panel debated the role of key opinion leaders (KOLs) and influencers in blockchain adoption. Bousba was skeptical, noting that many KOLs promote multiple projects daily, eroding credibility. “The audience is losing trust because influencers are just trying to make money,” he said, though he acknowledged that celebrities with reputational stakes could drive meaningful adoption.

Awan took a hardline stance, drawing from traditional finance. “If you promote coins that don’t do well or are rug pulls, you should end up in jail,” he asserted, advocating for regulatory oversight of influencer promotions. He distinguished memecoins, often driven by speculation, from utility-driven projects, warning against the “get-rich-quick” mentality.

Mete AI was critical of KOLs, accusing many of exploiting investors. “Mostly, KOLs get money to rob your money,” he said, though he acknowledged their role in memecoin and NFT markets, particularly in Asia. Gauri predicted a diminishing role for KOLs as adoption matures, comparing crypto to stock markets where informed investing reduces reliance on influencers. “Ten years down the line, the role would considerably decrease,” he said.

Lian offered a balanced view, recognizing both “good and bad” influencers. He noted the evolving regulatory landscape, referencing former President Trump’s framing of NFTs as collectibles, which could reshape influencer accountability.

Closing Thoughts: Community and Real-World Impact

In their final remarks, the panelists crystallized their visions for the blockchain ecosystem. Gauri emphasized scale, predicting a $10 trillion industry driven by large-scale partnerships. Mete AI urged startups to prioritize venture capital and blockchain collaborations over wasteful PR spending. Awan advocated for real-world use cases, citing stablecoin-enabled trade finance in Africa as a model for creating tangible value. Bousba saw crypto’s chaos as an opportunity, urging a safe yet innovative approach.

Lian concluded with a powerful reminder: “Community is the best partnership. Without people to use the tech, there will be no future.” His call to treasure communities resonated as a unifying theme, underscoring that partnerships—whether with governments, universities, or startups—must ultimately serve users to drive blockchain’s growth.

Conclusion

The Crypto Expo 2025 panel offered a roadmap for building a robust blockchain ecosystem through strategic partnerships, education, and user-centric innovation. From sports-driven mass adoption to AI-powered education and regulatory balance, the panelists’ insights provide a blueprint for bridging Web2 and Web3. As the industry evolves, their emphasis on community, credibility, and real-world impact will guide blockchain’s journey toward mainstream adoption.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Session 11: Global Advocacy and Narrative-Building for Startups

Session 11: Global Advocacy and Narrative-Building for Startups

Anndy Lian delivered a compelling speech titled “Global Advocacy and Narrative-Building for Startups.” The event was organized by the Mongolian Ministry of Economy and Development, the Asian Productivity Organization, and the Mongolian Productivity Organization. Lian’s session focused on practical strategies for startups to engage international stakeholders, leverage global platforms, craft cohesive narratives, measure advocacy impact, and learn from real-world case studies. Below, we explore the highlights and key points from his speech, distilled into a comprehensive guide for startups and ecosystem builders aiming to amplify their global presence.

Introduction: Setting the Stage

The event unfolded in Mongolia, a fitting backdrop for a discussion on emerging ecosystems, where Lian shared his expertise with an international audience. Known for his insights into entrepreneurship and innovation, Lian emphasized that advocacy and storytelling are not mere buzzwords but essential tools for startups to shape perceptions, attract investment, and drive growth.

His talk was grounded in practicality, offering actionable steps that attendees—whether startups, policymakers, or university representatives—could implement immediately. With a casual yet authoritative tone, Lian invited interaction, promising to pause for questions, making the session a dynamic exchange of ideas.

Why Advocacy Matters

Lian kicked off by underscoring the transformative power of advocacy. “It helps to shape the very big picture,” he said, noting that ecosystems with strong advocacy grow 25% faster than those without. Advocacy acts as a “growth multiplier,” boosting credibility and visibility among stakeholders. The outcomes are tangible: a 30% increase in foreign direct investment (FDI), enhanced job creation, and greater recognition. However, he balanced this optimism with realism, acknowledging challenges like limited outreach budgets, skeptical stakeholders, and data collection gaps. For startups, advocacy isn’t just about promotion—it’s about overcoming these hurdles to stand out in a crowded global market.

Engaging with Stakeholders

Lian broke down stakeholder engagement into three key groups: media, investors, and policymakers, each requiring tailored strategies.

Media Engagement

For global visibility, media is a startup’s megaphone. Lian recommended developing media kits with clear messages, quotes, and statistics, and hosting webinars with journalists to share localized stories—especially in trending sectors like fintech or AI. “Use nice hashtags,” he advised, to amplify reach, alongside pitching trends and offering exclusive founder interviews. These efforts, he claimed, can boost awareness by 50%. Additional tactics include partnering with regional outlets like E27, publishing impact reports, arranging startup tours, and creating video content for searchability.

Investor Engagement

Attracting capital is a priority, and Lian suggested virtual startup showcases to pitch investors cost-effectively. “Hustle virtually is a lot better than hustling with emails every day,” he quipped. Organizing pitch days, highlighting unicorn growth metrics, and sharing success stories—even aspirational ones—build trust. He encouraged planning investment events, launching ecosystem summits, and showcasing billion-dollar exits. For pitches, focus on ROI, exits, market traction, and unicorn potential, using visuals to keep investors engaged.

Policymaker Engagement

Policymakers shape the regulatory landscape, and Lian advised focusing on job creation—a universal governmental concern. Hosting roundtables, advocating for tax incentives, and aligning with national goals can win their support. “Share your data,” he urged, as startups often have insights policymakers lack. Proposing win-win strategies, like public-private funds, and keeping pitches concise (under five pages) with graphics can further strengthen ties. Innovation forums provide another entry point to align with governmental priorities.

Leveraging Platforms

Visibility hinges on the right platforms, both physical and digital. Lian highlighted global events like Token 2049, Web Summit, and CES as networking goldmines. “Pick one event per year if budget’s tight,” he suggested, emphasizing the value of hustling and connecting with “stranded VCs.” Digitally, platforms like Crunchbase, TechCrunch, LinkedIn, YouTube, and Medium offer cost-effective reach. The strategy? Prepare success stories, execute pitches, and target platforms aligned with your industry for maximum impact.

Building Narratives

A compelling narrative sets a startup apart. “Narratives win,” Lian declared, urging startups to craft unique stories that resonate emotionally with stakeholders. Identify unique strengths—like a robust talent pool—share your journey with growth data, and tie it to local culture for authenticity. Visuals (infographics, two-minute videos) and consistent branding (logos, colors, mission statements) boost engagement by 35%. Avoid pitfalls like exaggeration, generic messaging, or inconsistent branding, and back your story with authentic, defensible data.

Measuring Impact

Advocacy’s success lies in its measurability. Lian stressed tracking metrics to inform strategy and build trust. For media, use tools like Meltwater to monitor articles and backlinks; for capital, track FDI, VC deals, and job creation with PitchBook or Google Analytics. “Quantify the success,” he said, warning against inflated claims (e.g., mistaking visits for users). Regular surveys, scorecards, and event attendance dashboards provide deeper insights, ensuring efforts translate into tangible outcomes.

Case Studies: Real-World Inspiration

Lian brought his points to life with global examples:

  • Africa’s Digital Frontier: Leveraging Smart Africa, the region attracted $500 million in FDI, with 100+ media stories and 30% startup growth.
  • Chile’s Unicorn Surge: With government support and global accelerators, Chile birthed five unicorns, aiming for 10 by 2025.
  • Taiwan’s Tech Leadership: A tech powerhouse narrative drew $15 billion in FDI, with 20% AI startup growth.
  • New Zealand’s Green Story: Sustainability focus yielded 50% more clean tech coverage and $1 billion in green funding.
  • Portugal’s Startup Hub: Lisbon’s tech events drove a 40% VC deal increase, targeting $5 billion by 2025.
  • Canada’s AI Leadership: An AI strategy secured $10 billion, with a $15 billion goal by 2025.

These cases illustrate how tailored advocacy and narratives yield results, from FDI to media buzz.

Conclusion: A Call to Action

Lian wrapped up with a rallying cry: “Shape the future of innovation with your vision.” Advocacy shapes perceptions, stories engage stakeholders, and platforms boost visibility. His advice? Start now—pitch to a VC, host a webinar, refine your brand. For startups and ecosystem builders, the tools are clear: engage strategically, tell authentic stories, measure relentlessly, and draw inspiration from global successes.

As Lian put it, “If you have a good business idea, find someone to pitch it—do it right.” The time to build your narrative is now.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j