How Influencers and Content Can Onboard More People onto Web3: Insights from Taipei Blockchain Week 2024

How Influencers and Content Can Onboard More People onto Web3: Insights from Taipei Blockchain Week 2024

The Taipei Blockchain Week 2024 brought together some of the brightest minds in the blockchain and Web3 space to discuss the future of the industry. One of the standout panels of the event was titled “How Influencers and Content Can Onboard More People onto Web3”, featuring a diverse group of panelists:

  • Anndy Lian, Intergovernmental Blockchain Advisor
  • Dan, representing Retail DAO
  • Andrew Weiner, VP of WEEEX Global
  • Emily Lai, CMO of HYPE

The discussion was lively, insightful, and packed with actionable advice on how influencers and content creators can help bridge the gap between Web2 and Web3, making blockchain technology more accessible to the masses. Below, we’ll explore the key takeaways and quotes from the panelists.


The Role of Authenticity in Influencer Marketing

One of the first topics discussed was the importance of authenticity in influencer marketing. Andrew Weiner emphasized that the biggest mistake in influencer marketing is working with influencers who don’t genuinely use or believe in the product they’re promoting. He stated:

“The worst mistake you can make with influencer marketing is getting people to say something good without them authentically using it. Today’s consumers want to see and be educated on how things actually work, not just be sold to.”

This sentiment was echoed by Dan, who shared his approach as a content creator. He explained that he only promotes projects he believes in and ensures transparency with his audience:

“If a company approaches me, I first have to find out if they’re going to be around in a few years. I also make it clear to my audience when content is sponsored. Authenticity is key.”

The panelists agreed that audiences are becoming increasingly savvy and can easily spot inauthentic endorsements. For Web3 projects, building trust through genuine engagement is far more effective than flashy but hollow marketing campaigns.


Community First: The Foundation of Web3 Success

Anndy Lian brought a unique perspective as both an investor and advisor. He stressed the importance of community-driven projects, stating that the strength of a project’s community often determines its success:

“I don’t look at the product first; I look at the community. If the community is strong and genuinely engaged, that’s a good sign. Projects that focus on building a real community will always have a better chance of succeeding.”

He also highlighted the pitfalls of working with influencers who have a short-term mindset, noting that some influencers are quick to sell their tokens, which can harm the project and its community:

“The worst kind of influencers are those who sell early. If you’re bullish on your project, you should hold and support it. A strong community and long-term commitment are what drive success.”

This focus on community was a recurring theme throughout the panel. Emily Lai summarized it well:

“At the end of the day, it’s not just about the go-to-market strategy. Consumers and communities need to genuinely want to engage with and use the product. That’s what creates lasting momentum.”


The Marketing Funnel for Influencers: Different Types for Different Stages

The panelists also discussed the different types of influencers and how they fit into the marketing funnel. Anndy Lian broke it down into three stages:

  1. Awareness Stage:
    At this stage, projects can work with influencers who have large followings, even if their engagement is low or their content is less authentic. The goal is to create noise and get the project on people’s radar.
  2. Engagement Stage:
    Here, projects should collaborate with influencers who have a more engaged audience, even if their reach is smaller. These influencers can help build trust and drive meaningful interactions.
  3. Conversion Stage:
    Finally, projects need to work with high-integrity influencers who have built trust with their audience over time. These influencers can drive conversions and long-term loyalty.

Anndy explained:

“There’s no one-size-fits-all solution. You need to work with different types of influencers at different stages of your project. But ultimately, the goal is to build a community that’s real and engaged.”


The Challenges of Onboarding New Users to Web3

One of the biggest challenges in the Web3 space is onboarding new users, especially those unfamiliar with blockchain technology. Dan, who creates educational content for retail traders, shared his insights:

“The problem with getting people into DeFi is that it’s too complicated. There are too many steps, too many things to remember, and too many ways to lose money. It has to be a gradual process.”

He explained that his most popular content is often educational, such as tutorials on how to use platforms like Coinbase or how to navigate decentralized finance (DeFi). By breaking down complex topics into simple, actionable steps, he’s able to attract and retain a wider audience.


East vs. West: Differences in Influencer Marketing

The panel also explored the differences between influencer marketing in Asia and the West. Andrew Weiner noted that in the West, cryptocurrency has historically been viewed with skepticism, which has shaped the way content is created:

“In the West, crypto was a boogeyman for years. Now, the narrative is shifting, and people are more open to learning about these products. Educational content is crucial for onboarding new users.”

In contrast, Anndy Lian pointed out that in Asia, marketing strategies are often more aggressive and creative. He mentioned the prevalence of referral programs and multi-level marketing (MLM) models in the region, which can be highly effective in driving adoption:

“In the Chinese-speaking market, a lot of projects use referral or MLM strategies to onboard users. It’s very different from the West, where these methods are less common.”


Creativity in Influencer Marketing: Standing Out in a Crowded Market

As the Web3 space becomes increasingly competitive, creativity in marketing is more important than ever. Andrew Weiner shared an example of experiential marketing, which he believes is the next frontier:

“We recently partnered with Michael Owen, a world champion soccer player, to create unique experiences for our users. Instead of just giving away USDT, we’re offering opportunities to attend exclusive events, like coaching sessions or live games. These types of experiences are far more engaging and memorable.”

Anndy Lian added that some projects are even exploring unconventional platforms like OnlyFans to reach new audiences. While this approach may not be suitable for every project, it highlights the importance of thinking outside the box.


The Future of Influencer Marketing in Web3

As the panel wrapped up, the speakers shared their thoughts on the future of influencer marketing in the Web3 space. Emily Lai emphasized the need for authenticity and trust:

“The highest-tier influencers are those who have built trust with their audience over time. In a crowded market, trust is what sets you apart.”

Dan highlighted the importance of education:

“Educational content is key to onboarding new users. The more we can simplify and demystify Web3, the more people we can bring into the space.”

Finally, Anndy Lian reiterated the importance of community:

“At the end of the day, it’s all about the community. A strong, engaged community is the foundation of any successful Web3 project.”


Conclusion

The panel at Taipei Blockchain Week 2024 provided valuable insights into how influencers and content creators can help onboard more people onto Web3. From the importance of authenticity and community to the need for creativity and education, the discussion highlighted the many facets of effective marketing in the blockchain space. As the industry continues to evolve, these strategies will play a crucial role in driving adoption and building a more inclusive Web3 ecosystem.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Panel Discussion- Reimagine Media & Content Ecosystem with Web3 & AI

Panel Discussion- Reimagine Media & Content Ecosystem with Web3 & AI

Media and entertainment are constantly changing. This change is crucial to how we enjoy the content, use technology, and safeguard user data. Web3 and AI (Artificial Intelligence) are new technologies that transform the landscape further. They affect how we enjoy content, use technology, and safeguard user data. A panel discussion with Feida Zhu, Associate Dean at SMU; James Liu, Director at Alibaba Cloud; Raymond Chung, CTO at ZEASN; and Anndy Lian, Advisor at Bybit, explored this topic.

AI and the New Era of Contents

Smartphones and portable devices have reduced traditional TV viewership. People want more convenient and interactive content consumption. This shift makes experts wonder about TV’s future. Many think that AI can make TV more interactive and engaging. AI can give personalized suggestions, enable real-time interaction, and improve the viewing experience. AI-powered TVs can follow voice commands, adjust to users’ tastes, and even provide educational content for kids.

Anndy commented: “AI can transform TV from a passive experience into an interactive one. Imagine a world where your TV is not just a screen but a knowledgeable companion. It can ask what kind of movie you’d like to watch, suggest content based on your preferences, and even help you with tasks like gaming or education.”

He added that AI can play a significant role in generating high-quality content. By using AI technology, content producers can create engaging, diverse, and unique content, ensuring that there is always something exciting to watch.

Raymond shared his experience: “The integration of AI technology into the content creation process is another exciting prospect. With AI’s ability to generate high-quality content, it becomes possible to produce many new, engaging materials. This means AI can generate dynamic, interactive, and even personalized content, enhancing the user’s experience.

AI’s capabilities can extend beyond entertainment to areas like education and gaming. For instance, AI can create educational content tailored to a student’s learning style or generate interactive gaming experiences that adapt to a player’s skills and preferences. With AI, content creation is limited only by our imagination.”

Web3, Blockchain and the Promise of Transparency

Web3 technology is becoming more important in the entertainment industry. Web3, based on blockchain and decentralized networks, wants to create a safe and clear space for content creators, users, and service providers.

“One major advantage of Web3 is data privacy and security. Traditional platforms often collect massive amounts of user data, raising concerns about privacy and data breaches. With Web3, data can be stored securely on decentralized networks, ensuring users have more control over their personal information.” James explained.

Feida continued by say that Web3 also enables creators to tokenize their influence. Using blockchain, content creators can create and manage their tokens, representing their influence or popularity. These tokens can be traded or used within the ecosystem, creating a more fair and sustainable economy for content creators and their audiences.

Blockchain’s transparency can also prevent piracy issues. It can check and confirm content ownership, making illegal content distribution difficult. AI can better engage users with trust and control. We need to be careful of fake and altered content. Blockchain can help as a control tool. By using blockchain to check content’s authenticity, we can ensure that what we see and hear is real.

Blockchain can also give transparency and accountability, which are important for fighting misinformation and supporting reliable content. By mixing AI’s creativity with blockchain’s security, we can make a safer and more immersive digital space.

In Summary

AI, Web3, and data privacy and security transform entertainment. They affect how we enjoy content, create and distribute it, and safeguard our data. They also offer the entertainment industry new opportunities and challenges.

We need to use these technologies well and care about data privacy and ethical AI. The entertainment industry will soon face a big change, and only those who can adjust to the new situation will succeed in the digital age.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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The Legal Implications of AI-Generated Content in Copyright Law

The Legal Implications of AI-Generated Content in Copyright Law

Highlights

The increasing use of Artificial Intelligence (AI) in creative industries raises copyright concerns, particularly in terms of whether AI-generated art can be protected under copyright laws. The U.S. Copyright Office has taken the position that creations made by non-human entities, including machines, are not eligible for copyright protection.

The influence of Artificial Intelligence (AI) is expanding in diverse domains, as seen in natural language processing tools like GPT-3, image recognition software such as Google Lens, and product recommendation engines, including Amazon’s product suggestion system. AI is gaining traction in the art world, exemplified by the sale of “Edmond de Belamy,” a portrait generated by AI, for an unprecedented $432,500 in an auction. Nonetheless, the increasing involvement of AI in creative pursuits raises copyright concerns.

When it comes to training AI models, the use of copyrighted materials is considered to be in a legal grey area. As it stands now, copyright laws do not safeguard any creation that is wholly generated by AI, regardless of whether it stemmed from a human-crafted text prompt. While fair use laws permit the use of copyrighted material under certain conditions without the owner’s permission, the ongoing legal disputes could disrupt this status quo and bring uncertainty in the future of AI model training.

Undoubtedly, the advent of generative AI has revolutionized our lifestyle, labor practices, and artistry output within a mere few months. In turn, the inundation of AI-fabricated written works, pictures, and tunes, alongside the mechanisms through which they were created, has stimulated a plethora of intricate legal inquiries. These challenge our understanding of ownership, fairness, and the core foundation of innovation.

Can AI-generated art be copyrighted?

The issue of whether AI-generated art can be protected under copyright laws has been a contentious topic, with various opinions and viewpoints. The U.S. Copyright Office has taken the position that creations made by non-human entities, including machines, are not eligible for copyright protection. Consequently, the product of a generative AI model cannot be considered copyrightable.

The fundamental challenge lies in the way generative AI systems operate. These models learn by identifying and replicating patterns found in data. Thus, the AI system must first learn from human creations to produce output such as written text or images. For example, if an AI-generated image resembles the art of Japanese artist Yokoyama Taikan, it would have been trained using actual pieces of art created by the human artist. Similarly, to generate written content in the style of J. K. Rowling, the AI system would need to be trained with words written by J. K. Rowling.

However, according to current U.S. copyright law, these AI systems – which encompass image and music generators, as well as chatbots like ChatGPT – cannot be regarded as the creators of the content they produce. Instead, their outputs result from a culmination of human-generated work, much of which is copyrighted in some form and sourced from the internet. This does not mean that AI-generated works are necessary in the public domain. Another example if a company uses AI to generate content, that company may still have proprietary rights to that content, such as a trade secret or patent.

This raises a perplexing question: how can the rapidly evolving artificial intelligence industry be harmonized with the intricate details of U.S. copyright law? This is a question that creative professionals, companies, courts, and the U.S. government are all grappling with as they navigate the complexities and nuances of AI-generated content and intellectual property laws.

Will copyright issues get tougher when humans and AI do the work together?

The issue of copyright protection for creative works resulting from collaboration between humans and machines is complex. According to the Copyright Office, if a human arranges or selects AI-generated material creatively or modifies it in a sufficiently creative way, copyright protection will only apply to the human-authored components of the work, not the AI-generated material itself. The issue of copyright protection for works created jointly by humans and machines is less clear, and registration applications must name all joint authors.

The use of generative AI for creating artistic works can also lead to copyright infringement concerns if the output shows similarities to pre-existing works on the internet. These models are often trained on existing works found online, which may lead to similarities to previous works. While there are cases where a human creatively selects or arranges AI-generated material or modifies it, resulting in copyright protection for only the human-authored aspects of the work, the situation becomes murky regarding works jointly created by humans and machines. It’s a requirement to name all joint authors, including potentially the AI, in applications for registration. It may be challenging to ascertain whether generative AI output is a derivative work or infringes upon the rights of previous authors.

Lawsuits

Getty Images has taken legal action against Stability AI, accusing the company of unlawfully copying over 12 million photos from Getty Images’ collection and utilizing them in generative AI systems without proper permission or licensing. Stability AI is not alone in facing lawsuits related to generative AI. With the launch of generative AI by numerous companies such as Microsoft, OpenAI, and GitHub, creative industries are beginning to file lawsuits over the co-opting or use of copyrighted work by AI. In addition to Getty’s case, a group of artists has also sued Stability AI, Midjourney, and DeviantArt for alleged mass copyright infringement via the use of their work in generative AI systems. These lawsuits are bringing to light the legal implications of using generative AI, which is becoming an increasingly common practice.

Legal action of collective nature was instituted against GitHub, Microsoft, and OpenAI. The motion claimed that the AI-powered coding aide GitHub Copilot infringed copyright laws by generating code derived from code licensed under open source, which is publicly accessible. Copilot provides programmers with suggestions for novel code based on their existing code in real-time. As per the legal action, Copilot’s code-generating software was trained on code that was subject to copyright, without obtaining the necessary authorization. Furthermore, the program creates new code that is akin or identical to the original work. This is the premier lawsuit to be brought involving generative AI. The case aims to attain class-action status, and if it prevails, it could potentially affect the whole AI industry and how it utilizes publicly available code for training models.

Microsoft, GitHub, and OpenAI have submitted a motion to dismiss the legal action. They argue that Copilot produces unique code and that the code generated is not merely identical copies of the data used for training.

These are some lawsuits that were filed lately involving generative AI. The resolution of the legal action and its influence on the AI industry remains unknown.

Ending Remarks

Copyright law is a fundamental aspect of protecting intellectual property and encouraging creativity. It gives creators the right to control their work’s use, distribution, and adaptation and encourages them to create more by offering them exclusive rights. Creative Commons licenses provide even more options for creators to choose the level of protection they want for their work.

As AI technology advances, it becomes increasingly involved in the creative process. With AI’s ability to generate original content and collaborate with humans, there is a growing need for a legal framework that addresses the copyright protection of collaborative works involving AI. It is crucial to strike a delicate balance between safeguarding the rights of creators and nurturing innovation and originality. It is difficult to predict the exact trajectory of copyright law as it pertains to AI-generated works. Still, it is undeniable that as AI technology becomes increasingly integrated into the creative process, the legal framework governing copyright protection will undergo significant and ongoing transformation.

Source: https://indiaai.gov.in/article/the-legal-implications-of-ai-generated-content-in-copyright-law

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j