Media and entertainment are constantly changing. This change is crucial to how we enjoy the content, use technology, and safeguard user data. Web3 and AI (Artificial Intelligence) are new technologies that transform the landscape further. They affect how we enjoy content, use technology, and safeguard user data. A panel discussion with Feida Zhu, Associate Dean at SMU; James Liu, Director at Alibaba Cloud; Raymond Chung, CTO at ZEASN; and Anndy Lian, Advisor at Bybit, explored this topic.
AI and the New Era of Contents
Smartphones and portable devices have reduced traditional TV viewership. People want more convenient and interactive content consumption. This shift makes experts wonder about TV’s future. Many think that AI can make TV more interactive and engaging. AI can give personalized suggestions, enable real-time interaction, and improve the viewing experience. AI-powered TVs can follow voice commands, adjust to users’ tastes, and even provide educational content for kids.
Anndy commented: “AI can transform TV from a passive experience into an interactive one. Imagine a world where your TV is not just a screen but a knowledgeable companion. It can ask what kind of movie you’d like to watch, suggest content based on your preferences, and even help you with tasks like gaming or education.”
He added that AI can play a significant role in generating high-quality content. By using AI technology, content producers can create engaging, diverse, and unique content, ensuring that there is always something exciting to watch.
Raymond shared his experience: “The integration of AI technology into the content creation process is another exciting prospect. With AI’s ability to generate high-quality content, it becomes possible to produce many new, engaging materials. This means AI can generate dynamic, interactive, and even personalized content, enhancing the user’s experience.
AI’s capabilities can extend beyond entertainment to areas like education and gaming. For instance, AI can create educational content tailored to a student’s learning style or generate interactive gaming experiences that adapt to a player’s skills and preferences. With AI, content creation is limited only by our imagination.”
Web3, Blockchain and the Promise of Transparency
Web3 technology is becoming more important in the entertainment industry. Web3, based on blockchain and decentralized networks, wants to create a safe and clear space for content creators, users, and service providers.
“One major advantage of Web3 is data privacy and security. Traditional platforms often collect massive amounts of user data, raising concerns about privacy and data breaches. With Web3, data can be stored securely on decentralized networks, ensuring users have more control over their personal information.” James explained.
Feida continued by say that Web3 also enables creators to tokenize their influence. Using blockchain, content creators can create and manage their tokens, representing their influence or popularity. These tokens can be traded or used within the ecosystem, creating a more fair and sustainable economy for content creators and their audiences.
Blockchain’s transparency can also prevent piracy issues. It can check and confirm content ownership, making illegal content distribution difficult. AI can better engage users with trust and control. We need to be careful of fake and altered content. Blockchain can help as a control tool. By using blockchain to check content’s authenticity, we can ensure that what we see and hear is real.
Blockchain can also give transparency and accountability, which are important for fighting misinformation and supporting reliable content. By mixing AI’s creativity with blockchain’s security, we can make a safer and more immersive digital space.
AI, Web3, and data privacy and security transform entertainment. They affect how we enjoy content, create and distribute it, and safeguard our data. They also offer the entertainment industry new opportunities and challenges.
We need to use these technologies well and care about data privacy and ethical AI. The entertainment industry will soon face a big change, and only those who can adjust to the new situation will succeed in the digital age.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.