LINFINITY has begun to set foot from their base in Singapore into their Japanese neighbours, having hosted LINFINITY Talk: a gathering which aims to cater to mutual community- and knowledge-building between the two Asian technological powerhouses. LINFINITY has also maintained a presence in regional conferences, speaking to and meeting with international organisations. After several months of business negotiation, LINFINITY has signed an agreement with the Japanese haircare brand Herbriller.
“We have always hoped to find a partner who looks to expand through blockchain, so as to enable their customers to know more about their products. Herbriller will be the first Japanese brand who will work with us in this way.” – Anndy Lian, CEO of LINFINITY.
Herbriller is, first and foremost, a haircare brand, specialising in products made with 100% natural ingredients such as Nakanishi’s eponymous henna; this, and other ingredients promoted by this brand have been used in holistic hair care for generations and is familiar to most potential customers. Its developer, Yoko Nakanishi, is the founder and advisor of Nature Henna Shirodhara Research Society as well as the well-established author of “The Mystical Herb, Henna”.
They have a range of home and salon hair care products for hair care professionals and their customers. In a single treatment, their product covers and removes white hairs, helps to nourish hair, and rejuvenates the scalp for healthy hair growth.
“Many people have heard of henna, yet few know that it has many grades of quality. Unlike many of our competitors, we only use top quality ingredients for our brand to ensure the highest quality and maximise its effectiveness.” said Mr. Hirofumi Watanabe, the founder of Herbriller. “We know that our loyal customers are following our range of products actively. They have also given us new suggestions and we hope to interact with them and let them know more about other products we have in place. We are confident in our quality and the ingredients used in our products, so we have decided to keep our company open and transparent by storing all of our product information on LINFINITY’s blockchain platform during this trial.”
In the MOU, LINFINITY and Herbriller agreed on a trail operation with LINFINITY’s blockchain technology and Herbriller’s hair care products. The key factor in this deal was LINFINITY’s on information chain trial results with healthcare company Scientific Tradition. This knowledge going forward will give confidence to future collaborations with other companies in our pipeline.
With cooperation with Herbriller confirmed, LINFINITY will enter a new developmental phase for its upcoming anti-counterfeiting and source tracking Dapp-based trial. LINFINITY will continue to develop new technological breakthrough during the process of working with Herbriller and will also bring their blockchain-supported hair care products into the Greater China and international markets.
About Herbriller:
Herbriller is Japan’s No. 1 100% natural white hair cover product. It is a holistic system for salons and hair care professionals to care for their customers’ hair and health. Besides a healthier and safer alternative for white hair cover, the 100% natural vegetal ingredients formula also rejuvenates the scalp for healthy hair growth and nourishes the hair.
For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.
Mr Tan Chong Huat, Managing Partner of RHTLaw Taylor Wessing LLP, said, “Linfinity’s partnership with RHTLaw Taylor Wessing and RHT Holdings creates exciting opportunities to collaborate and value add to this ecosystem. We look forward to commencing these pilot trials for our future projects, as well as to support and further the work that Linfinity is doing within the supply chain industry. With the transparency and accountability afforded by blockchain technology, we believe this can be a gamechanger, and with further potential for this technology across various sectors, it is something we are excited to be a part of.”