Analyzing the Role of Celebrities in NFTs Adoption and Popularization

Analyzing the Role of Celebrities in NFTs Adoption and Popularization

Amidst all events that happened this year in the cryptocurrency industry, without a doubt, the list would not be complete without making mention of Non-Fungible Tokens (NFTs). Asides from the Bull Run, Decentralized Finance (DeFi) frenzy on the Binance Smart Chain among others which was witnessed, NFTs rave was and is still very relevant.

However, celebrities had a role to play in the popularization and adoption of the technology. Just the way institutional investors that came into the Bitcoin and cryptocurrency markets played a huge role in wide adoption and likewise increase in the price of Bitcoin. Institutional investors popularized Bitcoin such that banks and individuals that once spoke against the technology have now embraced it with open arms. Celebrities have played a similar role in the adoption of NFTs by the creation and auction sales of NFTs.

What are NFTs?

NFT is an acronym for Non-Fungible Tokens which means the token is interchangeable with an equivalent. In other words, an NFT is a unique unit of data stored in a digital format with Blockchain technology and can therefore not be replicated or replaced. The irreplaceable nature of NFTs is what distinguishes them from the normal cryptos. NFTs are exclusive to an individual, unlike Bitcoin and Ethereum that can be held by a lot of people. They’re fungible tokens because 1 BTC is equivalent to 1 BTC and can be exchanged for each other.

An NFT may represent real-world objects like art, music, in-game items, and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.

Use-case of NFTs

The basic and most important use of non-fungible tokens is the storage of unique data on the blockchain. The process of storing a real asset on the Blockchain is called tokenization. Different categories of real assets can be tokenized; songs, albums, publication records, artworks, photos, and lots more.

These NFTs are tokenized with the aim of either keeping the digital format on the Blockchain or ultimately putting them up for sale. 2021 has seen the sale of different NFTs at whopping prices on NFT marketplaces such as OpenSea, Rarible, Influxo among others.

So why would anyone want to buy these NFTs?

Anyone can view the individual images—or even the entire collage of images online for free. So why are people willing to spend millions on something they could easily screenshot or download?

Because an NFT allows the buyer to own the original item. Not only that, it contains built-in authentication, which serves as proof of ownership. Much like the priceless nature of a Matisse or a Van Gogh, the original creation is worth more than the postcard you bought from the museum, and the same follows for NFTs and their copyrights.

Collectors value those “digital bragging rights” almost more than the item itself.

What Role Have Celebrities Played in NFTs?

NFTs have become a force to reckon with in the year 2021. The market capitalization of NFTs has exploded and witnessed parabolic growth in 2021 and celebrities have played a very important role in making that a reality. Several celebrities have tokenized their musical albums, artworks among others and auctioned them for sale, and have made good returns on these NFTs. This has in turn popularized NFTs and brought them mainstream.

Nevertheless, celebrities have also prompted other reputable companies to adopt the idea of NFTs and have set plans in motion to launch theirs. Fashion companies, media houses, and beverage drink companies among others have shown intention of creating NFTs this year. Apart from the fact that celebrities are making money from the NFTs rave, the adoption of unique digital storage is being popularized and widely adopted.

Ultimately, the popularization of NFTs by celebrities is in a way fostering the growth of blockchain technology and the cryptocurrency industry at large. An instance whereby a celebrity makes a sale on an NFT created, the news will spread far and wide and inquisitive people begin to ask questions. This could go a long way in bringing those individuals into the crypto industry.

There is a massive value and monetary potential in owning these ‘one of a kind’ NFTs, as with all art, inflation and rarity will drive its intrinsic value. Experts say that this phenomenon is ‘history in the making’ for the industry that only has one value at the point of sale when it comes to paying royalty to these masterpieces, only made possible by NFTs.

Legendary footballer, Ronaldinho who won the FIFA Player of the year award twice is said to have launched an NFT collection recently in July 2021 on NFT platform INFLUXO, which was developed by BigONE. The collection of NFTs will feature about seven NFTs and will be auctioned to fans of the legendary footballer. Taking a look at this scenario, football is one of the most popular games with a large fan base, and with the move of Ronaldinho, his fans will be interested in the auction as well as the technology behind the NFT idea which is, in turn, encouraging the growth of the industry.

What determines if a celebrity NFT is rare and significant?

The NFT has to tell a story that depicts the significance of the moment or the poetry of its being, just like Ronaldho’s Legendary footwork on the field, “Gathering everyone on the field to stop the genius, but they still can’t do it”. Owning the feeling or the genius-ness of Ronaldho is something that only a true fan can resonate with its intrinsic value. To many, this digital marketplace INFLUXO could be a way to communicate this specific feeling that couldn’t’ exist differently.

Celebrities and NFTs; making Our World a Metaverse

At the end of the NFTs wave with celebrities,  is the evolution of our world into a metaverse where the internet will become a virtual world. We’ve witnessed albums, artworks, songs, photos, and even real estate being tokenized and sold as NFTs. The NFTs auctioned and sold by celebrities are a way of connecting with their fans digitally with the sale of tokenized assets thereby making the world a metaverse.

In conclusion, the NFTs industry is still in its early stages and many innovations lie ahead for the industry. It is a very secure way of storage on the Blockchain that cannot be tampered with. The technology will soon be widely adopted and celebrities have taken the lead already.

Author:
Anndy Lian is an early blockchain adopter and experienced serial blockchain entrepreneur who is known for his work in the government sector. He is a best-selling book author “Blockchain Revolution 2030”. Anndy is the Chairman for BigONE in Asia and concurrently appointed as the Chief Digital Advisor for Mongolia.

Original Source:

https://www.securities.io/analyzing-the-role-of-celebrities-in-nfts-adoption-and-popularization/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”. Currently, he is appointed as Chairman, Asia for BigONE Exchange and Chief Digital Advisor, Mongolia Productivity Organisation. Anndy is part of the Gyeongsangbuk-do Blockchain Special Committee, Government of Republic Korea, together with industry experts such as Brock Pierce. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region and was previously the Advisory Board Member of Hyundai DAC Technology.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

You can read more about Anndy’s work at www.anndy.com

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Anndy Lian Commented”DeFi has a role in the future financial markets” at Asian Digital Week ” Fintech & Digital Banking Innovation Conference”

Anndy Lian Commented”DeFi has a role in the future financial markets” at Asian Digital Week ” Fintech & Digital Banking Innovation Conference”

Asian Digital Week ” Fintech & Digital Banking Innovation Conference” brought experts into the event to discuss on “Digital Banking & Platforms”. This is also the second session for the event. The experts talked about the adoption of blockchain for governments, large enterprises & SMEs, decentralised finance, trends ahead on fintech, neo-banks, responsible innovation and evolving regulatory frameworks.

This panel discussion is moderated by Kaiser Naseem – International Development Banker, Tech Platforms, United Arab Emirates and panellists: Anndy Lian – Advisory Board Member, Hyundai DAC, Singapore; Kaiser Naseem – International Development Banker, Tech Platforms, United Arab Emirates; Amit Agrawal – Engagement Director, KPMG, Singapore and Xue Tan – Business Relations Manager Team Lead, GLEIF, Germany.

“Everybody is talking about cryptocurrencies. I won’t be surprised that in the next few years down the line, I don’t need to use physical cash and everything become digital. This will change the entire landscape.” Amit Agrawal – Engagement Director, KPMG, Singapore commented.

“DeFi lending for example. The transactions will take much less time, your collateral can be any digital asset and therefore your physical assets can be safe. There are also no credit checks are necessary, henceforth anybody can apply for a loan.” said Anndy Lian – Advisory Board Member, Hyundai DAC, Singapore

Anndy ended his speech with the question “Is the future of finance decentralised?” He believes that decentralised finance has a role in the future financial markets.

Asian Digital Week is a virtual event, dedicated to the digital transformation of modern society. It includes 7 conferences, giving the viewers useful information about the essential trends related to digital technology. Experts and business leaders from Asia and around the world will come to share personal and professional knowledge, best-case practices and showcase project experiences. The participant will have the chance to learn cutting edge information and view the latest in financial technology.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”. Currently, he is appointed as Chairman, Asia for BigONE Exchange and Chief Digital Advisor, Mongolia Productivity Organisation. Anndy is part of the Gyeongsangbuk-do Blockchain Special Committee, Government of Republic Korea, together with industry experts such as Brock Pierce. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region and was previously the Advisory Board Member of Hyundai DAC Technology.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

You can read more about Anndy’s work at www.anndy.com

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Anndy Lian Shared his views on the role of Central Bank Digital Currencies and Cryptocurrencies at Singapore Cloud & Datacenter Digital Summit

Anndy Lian Shared his views on the role of Central Bank Digital Currencies and Cryptocurrencies at Singapore Cloud & Datacenter Digital Summit

Anndy Lian moderated a session on Fintech Market Analysis: The Impact of Interconnectivity in Singapore at the Singapore Cloud & Datacenter Digital Summit on 26 November 2020. In his speech, he shared his views future of the Fintech market and the role of Central Bank Digital Currencies and Cryptocurrencies (CBDC).

“I think at the right time, and when there is a demand for cryptocurrency payments is there, it will drive the market towards crypto adoption. CBDC is the start of another evolution.” Anndy Lian commented.

Joel Yarbrough added, “Personally, I think the most compelling use case is CBDC. The digitalisation of currency helping cross border trading 24/7 with transparent foreign exchange is incredibly powerful.”

Anndy shared further that he is still advising governments in the region on blockchain matters and the more innovative ones are looking at using core crypto coins, e.g. XRP, BNB, LTC or stable coins to act as a bridge asset to exchange digital fiat aligned to their CBDC initiatives. He also highlighted separately that blockchain and cryptocurrencies companies must take the first step to showcase how their coin and technology can help the formation of the future CBDCs.

This session came at the right time where the pandemic COVID19 accelerates Singapore’s digital push. The drive for digitisation is more substantial than before and behind the powerful force is Singapore’s Government taking the lead and setting aside more than S$500m to assist Singaporeans and local businesses manage the crisis through digital transformation. Today at another media interview, Sopnendu Mohanty, Chief Fintech Officer, Monetary Authority of Singapore mentioned that year to date, there are already $1.3 billion of Fintech investments made.

The panel lead by Anndy Lian (Hyundai DAC Technology) and with panellists Khuan Yew Lee (Fave), Joel Yarbrough (Rapyd) and Varun Mittal (EY) discussed topics like:

1. What’s driving the growth of contactless payments in the digital transformation of Singapore?

2. Fintech is an ever-evolving industry, with its mandate broadening with each iteration (1.0, 2.0 and now 3.0). At the same time, early fintech players like Paypal are at no risk of going out-of-date due to the evergreen necessity of payment platforms. Where do you see the most significant potential for fintech expansion in Singapore?

3. Many estimations are putting the adoption rate of digital payment platforms at an all-time high. Even for cloud-native companies, this presents capacity challenges. How do you deal with speeding up deployment to match this demand?

4. How do you see the embrace of blockchain influencing the fintech market (more than it already has)?

Singapore Cloud & Datacenter Digital Summit has brought the top 200 IT and data centre professionals to hear from industry leaders and new entrants on what to expect from a hub market, the downstream opportunities to the edge markets, and the innovation of technology in the space of Cloud Computing, connectivity, cybersecurity and data centres. Other speakers include: Daryl Pereira (KPMG Singapore), Palaniappan Muthuraman (Piller Power Singapore Pte. Ltd), Clement Goh (ST Telemedia Global Data Centres), Atul Babu (PCCW Solutions Limited), Anthony Hodge (Standard Chartered Bank)

BLOCKCAST reported this session. BLOCKCAST.CC a broadcasting news source for the blockchain community founded in Singapore.

About Anndy Lian:

Anndy Lian is an early blockchain adopter and experienced serial blockchain entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030” and currently the Advisory Board Member of Hyundai DAC Technology. He plays a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organisation committed to improving productivity in the Asia-Pacific region. Anndy is also part of the Gyeongsangbuk-do Blockchain Special Committee, Government of Republic Korea, together with industry experts such as Brock Pierce. You can read more about Anndy’s work at www.anndy.com

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”. Currently, he is appointed as Chairman, Asia for BigONE Exchange and Chief Digital Advisor, Mongolia Productivity Organisation. Anndy is part of the Gyeongsangbuk-do Blockchain Special Committee, Government of Republic Korea, together with industry experts such as Brock Pierce. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region and was previously the Advisory Board Member of Hyundai DAC Technology.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

You can read more about Anndy’s work at www.anndy.com

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