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Affiliate Marketing in the Age of Blockchain: Experts Share their Views in Philippines

Affiliate Marketing in the Age of Blockchain: Experts Share their Views in Philippines

Blockchain Experts from China, Philippines and Singapore were lined up at Affiliate Conference & Expo (ACE) to share how the new technology can help affiliate marketing. Affiliate marketing meets blockchain at the first ever Affiliate Conference & Expo in Manila from 21 to 22 November 2019 at the Solaire Resort & Casino.

Trust and transparency are the some of the key missing components in affiliate marketing and coincidentally these problems can be addressed with the adoption of blockchain technology.

Anndy Lian from Singapore, book Author of Blockchain Revolution 2030 and an inter-governmental blockchain advisor gave an individual presentation on what are the vital elements needed for an affiliate marketing scheme to work well in today’s society and how blockchain helps to close up the gap. During the presentation, he described his preferred scenarios for blockchain usage for affiliate marketing. He used an incentive token model for advertising that he trialed with BreezeMaxWeb to illustrate how tokens can draw users to click and get profit by verifying the advertisements on the chain. Then using a gamification model by Gaimin to create stickiness. Last but not least using pr companies like Blockcast.cc to push out verified news within an incentivized network to encourage users to participate in the online and offline activities and promotions within the community.

“The above that I have described is something that we have trialed. The current affiliate marketing programs have a bad name and it will remain that way if we don’t bother to change it. They advertise unethically, many small disclaimers and at times the brand owners of the products are no where to be found. By introducing blockchain to their existing model, it gives users more control over the information they are exposed to, the rewards they worked hard for will also be transparent and this gives ease to the users.” Shared Anndy.

A panel comprised of Jenny Zheng- Cofounder of Blockcast.cc, Jake Villanueva- Investment Manager of Y Investments Philippines Inc, Myrtle Anne- Founder of Blockchain Tides and Anndy Lian were assembled. The panel gave candid views during the panel discussion and that started a series of questions & answers from audiences as they want to find out more.

Jake commented that there are a lot of catching up within the Philippines community on blockchain and crypto currencies. “The communities who believe in blockchain have increased a lot. I can feel the excitement and the enthusiasm. But bear in mind, we are not totally ready yet to embrace this technology. There are needs to invest into infrastructures and educated the general public what is blockchain.”

“I agree with Jake totally. Education is very important and that is why we started Blockcast.cc. This is a platform where we share. Bitcoin, speculations and blockchain technologies have to be carefully distinguished. Coming back to the point on the market not being ready, I think the Philippines market has a great advantage over the rest of ASEAN. Just like China, we skipped the era of credit cards and jumped into a new digital economy with the Alipay and WeChatPay. I strongly believe that blockchain payment can do well in this lovely country!” Jenny added.

Myrtle who is the moderator for the panel, concurred with Jenny’s observations too. “Philippines community for blockchain will grow very strong. I have seen cafes that are trying to use bitcoin as a mode of payment. This is a good move and I think they are ahead of the curve. I have also consulted a project in Philippines who is cleverly using the blockchain technology for their health business. Again, this is very heart warming and my efforts to push this technology forward are gaining adoption.”

“As you know, I do give advice to governments and businesses on blockchain. Philippines government will step up to regulate this industry and we will see more updates in 2020. You will see more trading and securities tokens (STO) regulations soon. This will give users, investors and companies more confidence. It will draw in many new adoption into this industry and I am sure Philippines will stand out from this region when the regulations are in place.” Anndy explained further.

ACE 2019 is the go-to Affiliate Marketing event in Asia for the world’s top Affiliates, Digital Marketers, Merchants and eCommerce entrepreneurs gathered under one roof. Participants network with the top successful Super Affiliates, most prominent regional & global field experts & speakers, world’s top global networks, along with top industry investors & advertisers such as Veronica Andrino, CEO/Founder, Adsolve Co; AlnaverBaltazar, CEO/Founder, SevenGrace Marketing; Melissa Francisco, Head of Sales & Business Development SEA, Optimise Media; Carlito Antonio Jao, Social Management Director, McCann Worldgroup Philippines; Prashant Kala, Country Head, ShopBack Philippines; Chris Mangeura, CMO/Head of Marketing and App Product, Mynt (Globe Fintech Innovations, Inc); Rizal Prasetya, Regional Associate Manager, Affiliates at ZALORA Group; Sean Si, CEO/Founder, SEO Hacker; Janette Toral, Founder, Digital Filipino; AnuragVerma, Head of Sales and Partnerships, Zomato Philippines; Tristan de Belloy, Founder & CEO, Quanta Digital; Ces Dimalanta, Founder/Blogger, Manila Millennial; Carlos Castaño,Head of Sales & Business for Stratuscast Philippines, Inc.; DM Varun,Co-Founder and CEO, STORM Learning; Abigail Victorino, Founder and CEO of StyleGenie; Kurt Ebarita,Social Media Manager, Bonsey Jaden Philippine; Elie Odigie, Digital Marketing and eCommerce Senior Manager, AXA Philippines; Sebastien Caudron, Content President AP, GroupM; Stanley Willer, CEO, HoGaming; Weng Rivera, Country Manager (Philippines), Booking.com; Roy Redd, Motivational Speaker, The Redd Group; Francis Simisim, CEO, Social Light Inc.; Bhavesh Parthi, Head of Affiliates, Oppa888; Munmun Nath, Head of Marketing, Moneymax Philippines.

While affiliate marketing is the key theme of the expo, for the organizers to recognize the importance of blockchain is a good start. The panel of blockchain practitioners will continue to share their knowledge regionally. For more information on blockchain related news and information, go to www.blockcast.cc. Blockcast.cc welcomes contributors from all over the world to be part of the community.

 

About Blockcast.cc

Blockcast.cc is a broadcasting news source for the blockchain community. Founded in Singapore and has a network of contributors in China, Hong Kong, Korea and Malaysia. Aim to bring you the latest blockchain insights across the globe.

 

 

Media Contacts

Company: Blockcast.cc
Contact Person: Melody Chan
Title: Editor
Contact Number: +65 9883 2707
Contact Email: contact@blockcast.cc
Website: www.blockcast.cc
Location: South Korea

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j

Linfinity and Momentum Work Together to Incentivize Their Users Globally

Linfinity and Momentum Work Together to Incentivize Their Users Globally

Linfinity signed a strategic cooperation agreement with Momentum Switzerland in Seoul, South Korea on 18th July to reach a cooperation on the commercialization of blockchain industry and jointly promote the commercial development of blockchain.

Momentum is a blockchain marketing platform created by MobileBridge in Switzerland. Its parent company, MobileBridge, is a multinational company with global influence, helping customers around the world, including Burger King, Dansk Supermarked, Praxis and Volkswagen, to better understand and interact with their customers. As its subsidiary company, Momentum is committed to building the world’s first automated marketing platform based on blockchain and cryptocurrency.

Through the Momentum platform, in addition to earning the membership points, users can also check company dynamics and access personal information. This new customer relationship management model will redefine the traditional membership points system. This cooperation will further integrate Linfinity’s commercial resources at the B-end and Momentum’s marketing advantages at the C-end to jointly promote the commercialization and popularization of blockchain industry and create a new ecosystem for millions of users.

Momentum Founder and President Eyal Oster said,“We are thrilled to cooperate with Linfinity as we see them as a great partner for blockchain and supply chain management. We believe that cooperation between strong teams can drive mass adoption and full utilization of the technology. We look forward to a great cooperation and are already eyeing the first mutual use cases.”

“The ultimate value of the emergence of any new technology is to benefit mankind, so that everyone can enjoy the happiness brought by technology,” said Anndy, CEO of Linfinity. “In the blockchain industry, we are constantly looking for more industry partners to promote the development of the entire industry, and cooperation with Momentum is a good start.”

This cooperation will further integrate Momentum’s cooperative resources in Europe and Linfinity’s market advantage in Asia-Pacific region, and will establish a token exchange mechanism between Linfinity and Momentum. In the future, LFT will be able to be redeemed with membership points on the Momentum platform to further expand the circulation area of LFT and its token value, as well as promote Linfinity’s development in European and American markets.

Linfinity has signed strategic cooperation agreements with several international companies in Taiwan and Singapore, including Alishan Group and Scientific Tradition, aiming to build a reliable and traceable anti-counterfeit supply chain solution underlying blockchain technology. At the same time, by combining LFT Token to the business ecosystem, Linfinity is developing more benefit-distribution models under the new safe and credible cooperation. All ecosystem participants, including suppliers, manufacturers, logistics service providers, retailers and consumers can benefit from it. “Blockchain is still a relatively new concept for some people, but there is no doubt that consumers are the real beneficiaries and promoters of it. ” Anndy added. This strategic cooperation is an important milestone in the transformation of blockchain technology from concept to reality and will greatly promote the commercialization of blockchain industry.

About Momentum:

Momentum protocol (Zug, Switzerland) is set to revolutionize the customer loyalty and rewards market by setting a worldwide standard blockchain protocol used by companies and brands to issue and control their own privately branded loyalty and rewards program stable tokens on the blockchain. The Momentum protocol offers instant exchangeability and liquidity between all tokens at the protocol level so as to give the highest value to the brands and their end consumers. The protocol offers connectors to a loyalty and marketing application middleware plus a 3rd party plugin eco-system and a full API stack. The team consists of Ariel Luedi (Chairman, Zug, fmr. CEO of Hybrid, SAP board member), Eyal Oster (President, Tel Aviv, Israel, Shlomo, Kees de Vos (Tel-Aviv, GM Intel, Netherlands)), Professor Youngsook Park (Korean Chair, UN Millennium Project, Global Blockchain Association).

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j

Linfinity and Alishan Group Enter into a Strategic Collaboration Agreement to Formalise their Mutually Beneficial Cooperation

 

SINGAPORE – 26 June, 2018 – Linfinity and Alishan Group have formally signed a strategic collaboration agreement to jointly build a trustworthy and traceable anti-counterfeiting supply chain system based on blockchain technology. This is another milestone after Linfinity’s MOU signings with six organizations worldwide, which have seen the launch of pilot blockchain projects across various industries — Wealth Briefing Asia, Scientific Tradition, Rongde Logistics, RHTLaw Taylor Wessing LLP, RHT Holdings and Crossinvest.

According to the agreement, both Linfinity and Alishan Group will have access to each other’s resources to launch a comprehensive partnership integrating blockchain into the supply chain. These shared resources include Alishan Group’s products and funds and Linfinity’s front-end blockchain technology and human resources. Dr. Yu, CTO of Linfinity, stated that “The current global supply chains are slow and inefficient, and consumers are increasingly demanding the transparency of product sources, which is consistent with the direction of the company’s development. With reliable data, transparent information and interconnected network, this collaboration with Alishan Group enable Linfinity to achieve the traceability of the whole supply chain, from source to end consumers, speeding up product flow and reducing counterfeit costs.”

Linfinity Introduces Blockchain Technology to Alishan Group’s Supply Chain to Combat Proliferation of Counterfeit Goods

 

Through this collaboration with Alishan Group, Linfinity will create an anti-counterfeiting traceability system for their entire supply chain – from manufacturers and carriers to distributors and the end consumers. Manufacturers submit digitally signed product information to the chain, which ensures that the product source information cannot be tampered with. Subsequently, carriers, distributors, and consumers submit abstracts of the commodity circulation information to the chain, ensuring that the logistics information, ownership information and the order of circulation cannot be tampered with.

Through these tamper-resistant products, source, proprietary and transfer order information, the number of security checks needed will significantly lessen resulting in a faster flow of goods. From the perspective of dynamic game mechanism, the end-consumer can verify whether the ownership of purchased goods belongs to the retailer before purchasing a product, which can prevent counterfeit goods from circulating on the chain. Once a counterfeit product is found, its origin can be easily traced by using an algorithm to analyze the real information in the supply chain. The digital signature ensures the authenticity of all participants within the supply chain. Considering the cost of production, time spent, and inflated sales numbers involved in the counterfeit goods industry, Linfinity will be able to eradicate the problem of fake goods in the supply chain ecosystem. In addition, due to the automatic clearing and settlement technologies in each segment Linfinity can greatly promote the value circulation of the supply chain ecology, saving a significant amount of labor costs and red tape.

The strategic collaboration with Alishan Group will further promote the cooperation between Linfinity and Alishan Group from end to end, marking another important development for Linfinity within the blockchain industry. Mr. Anndy Lian, CEO of Linfinity, said, “There are endless possibilities for Linfinity’s blockchain technology to integrate into different supply chains. As we advance into an era where such technology is expected, Linfinity wants to be the frontrunner in transforming the supply chains across industries to ensure the authenticity of products and services and help to promote trust among different players. Regardless of industry, it is time for innovation and to capitalize on new opportunities. Our upcoming plans will continue to increase awareness of the benefits of blockchain technology, as well as to start more collaborative pilot projects to transform supply chains in different sectors globally.”

About Linfinity

Linfinity is committed to building a reliable and traceable anti-counterfeiting supply chain underlying blockchain technology. Linfinity establishes such a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.

https://www.google.com/search?q=Linfinity+and+Alishan+Group+Enter+into+a+Strategic+Collaboration+Agreement+to+Formalise+their+Mutually+Beneficial+Cooperation&ei=ZpA1W720PIKWzwL5qJbQAg&start=90&sa=N&filter=0&biw=1536&bih=747&dpr=1.25

http://www.newson6.com/story/38517092/linfinity-and-alishan-group-enter-into-a-strategic-collaboration-agreement-to-formalise-their-mutually-beneficial-cooperation

Linfinity and Alishan Group Enter into a Strategic Collaboration Agreement to Formalise their Mutually Beneficial Cooperation

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j