Yahoo: How Yuga Labs’ NFT sale failed to put its community first

Yahoo: How Yuga Labs’ NFT sale failed to put its community first

The largest and perhaps most highly anticipated NFT sale so far this year took place recently when Yuga Labs launched their sale of virtual land to ApeCoin holders for around US$5,800 (the clearing price was set at 305 ApeCoin). The huge level of demand for the hugely popular Otherdeed NFT mint, which raised about US$320 million, created a two-fold problem for the Ethereum-based sale. Firstly, the steep rise in the volume of transactions led to a spike in the price of Ethereum gas fees, requiring people to spend around two ETH (approximately US$6,000) in fees to mint. Secondly, many of the participants in the sale, due to the bottleneck in demand, both missed out on the minting and lost their Ethereum in the process.



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Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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